(USA) Senior Manager, Marketing Planning And Strategy

Walmart•Bentonville, AR

1d•Onsite

About The Position

The Senior Manager, Marketing Planning and Strategy leads the development of integrated marketing plans aligned with Walmart’s business objectives. This role involves analyzing customer insights, competitive data, and market trends to drive innovative marketing initiatives that enhance brand positioning and customer engagement. The position requires collaboration across multiple teams to ensure consistent messaging and effective implementation. Additionally, the role oversees stakeholder communications, performance analysis, and cross functional team coordination to maximize marketing impact and support Walmart’s growth and operational goals. This role is focused on the Beauty and Wellness categories. Our team serves as the central connection point between customer needs and commercial goals. We partner across Merchandising, Site, and Marketing channel teams to build and execute an integrated customer strategy. Our mission is to leverage customer behavior, trends, and insights to develop compelling narratives and programs that address key business opportunities. Our focus is to ensure a seamless and intuitive shopping experience from discovery to checkout, driving growth and enhancing customer engagement through strategic marketing planning and execution.

Requirements

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
Expertise in strategic marketing and business planning aligned with commercial goals.
Ability to develop, execute, and optimize marketing strategies and initiatives based on customer insights and competitive analysis.
Experience assessing marketing, financial, and performance KPIs to maximize marketing investments and ROI.
Demonstrated ability to influence and collaborate with cross-functional teams to ensure consistent strategy and execution.
Strong executive presence and communication skills in presenting to senior leadership.
Adaptability to evolving market conditions and commitment and curiosity for continuous improvement and innovation.

Nice To Haves

Preference for Beauty and/or Wellness category experience.
Leading cross-functional projects
Marketing or related field
Supervisory experience
Masters: Business Administration

Responsibilities

Develop and align marketing strategies with Walmart’s overall business objectives and brand positioning.
Analyze customer insights, competitor data, and market trends to inform strategic recommendations.
Translate insights and business objectives into compelling strategic briefs that guide the development and execution of marketing initiatives.
Assess campaign performance to optimize marketing strategy and ROI.
Collaborate cross-functionally with internal teams and external partners to drive integrated marketing plans.
Coach and mentor team members to enhance skills and support professional growth.
Monitor and adjust plans based on performance metrics and evolving business needs.

Benefits

Performance-based bonus awards
Medical coverage
Vision coverage
Dental coverage
401(k)
Stock purchase
Company-paid life insurance
PTO (including sick leave)
Parental leave
Family care leave
Bereavement
Jury duty
Voting
Short-term disability
Long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.