(USA) Senior Manager, Marketing Planning And Strategy

Walmart•Bentonville, AR

3d•Onsite

About The Position

As the Senior Manager, Marketing Planning and Strategy - Walmart Brands, you will guide brand renovations & new development within our private brands portfolio. This role requires a strategic mindset to align marketing efforts with organizational goals, leveraging data-driven insights to optimize the brand development process. You will collaborate cross-functionally to ensure cohesive planning and effective implementation - building brands customers' connect with, trust and that drive critical business growth. The position demands strong leadership, adaptability, and expertise in brand building to influence decision-making and deliver measurable results in a dynamic retail environment. The Private Brands Marketing team at Walmart oversees a portfolio of over 90 brands that influence many aspects of customers’ lives. This team collaborates closely with Merchandising leadership to develop and renovate brands, enhancing Walmart’s market position. They lead brand strategy and guide creative development from positioning to identity, building distinctive and relevant brands that resonate with customers and deliver business value. Acting as strategic partners, the team works alongside senior leaders and cross-functional groups in Merchandising, Marketing, Insights, and Creative to identify and execute brand opportunities that support Walmart’s growth and customer engagement.

Requirements

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
High energy for transformation and demonstrated experience in brand development.
Clear communication style that drives ideas forward and can be tailored to different audiences.
Effective leadership and collaboration skills to influence cross-functional teams and stakeholders.
Strong ability to develop and execute comprehensive strategies aligned with organizational goals that deliver measurable outcomes.
Adaptability to evolving market conditions and business priorities.
Curiosity & passion for our business.
You're always on the pulse of the customer, trends and competition to stay relevant and ahead.

Nice To Haves

Leading cross-functional projects
Marketing or related field
Supervisory experience
Masters: Business Administration

Responsibilities

Work closely with Private Brand Management & Merchandising teams on understanding and evaluating our private brand portfolios, identifying customer and competitive whitespace, and renovating existing and/or building new private brands that improve customers’ experience with Walmart.
Support implementation teams as they bring the brands to life across customer touchpoints.
Collaborate & influence cross-functional teams to build world-class brands that support overall corporate goals and deliver measurable results.
Analyze market trends and competitive landscape to inform strategy adjustments and identify new opportunities.

Benefits

competitive pay
performance-based bonus awards
medical coverage
vision coverage
dental coverage
401(k)
stock purchase
company-paid life insurance
PTO (including sick leave)
parental leave
family care leave
bereavement
jury duty
voting
short-term and long-term disability
company discounts
Military Leave Pay
adoption and surrogacy expense reimbursement
PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.