Senior Manager, Marketing Planning And Strategy

Wal-Mart.com USA•Hoboken, NJ

2d•Onsite

About The Position

We’re looking for a strategic and systems-minded Senior Manager, Internal Content Strategy to join the Brand & Content Strategy team and lead the development and scaling of how associate-facing content is created and coordinated across Walmart Connect. The Senior Manager will be responsible for defining org-wide standards, governance and workflows that enable content to scale across teams, while improving clarity, coordination and the associate experience across channels. This includes building and implementing foundational systems — such as editorial guidelines, standardized templates, a centralized content calendar and distribution practices — as well as streamlining existing processes to reduce redundancy and overlap. About the team: The Brand & Content Strategy team defines and evolves Walmart Connect’s unified brand narrative, ensuring every communication and campaign delivers a cohesive and compelling enterprise story. This team shapes Walmart Connect’s industry presence by anchoring brand perception through consistent messaging, differentiated thought leadership, and storytelling excellence. Collaborating across functions, the team drives strategic marketing initiatives that align with business goals, leveraging insights to enhance brand positioning and campaign effectiveness. Members contribute to crafting clear, impactful marketing strategies that support growth and innovation within a dynamic marketplace.

Requirements

5+ years of experience in internal communications, content strategy, marketing or a related field; understanding of the advertising or retail media industry preferred
Experience developing and managing internal content strategies and programs in a cross-functional organization
Exceptional writing and editorial skills, with the ability to translate complex information into clear, engaging content
Experience owning and evolving content across multiple channels (e.g., newsletters, events, internal platforms)
Strong organizational and project management skills, with a process-oriented approach
Demonstrated ability to build and implement systems, frameworks and processes across teams
Strong cross-functional collaboration skills and ability to drive alignment and adoption across teams
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Nice To Haves

understanding of the advertising or retail media industry preferred
Masters: Business Administration

Responsibilities

Serve as the lead for internal content and engagement strategy for Walmart Connect, establishing centralized ownership and governance across associate-facing content and channels
Build, implement and maintain foundational systems, including standardized templates, editorial guidelines and a centralized content calendar to drive consistency and adoption
Audit and streamline existing associate-facing content to improve clarity, reduce redundancy and eliminate overlapping timelines across teams
Own and optimize content distribution channels, including email lists and audience segmentation
Partner with senior leadership, Corporate Communications and cross-functional teams to align messaging and ensure consistency
Own and evolve a content performance framework, including KPIs and benchmarks

Benefits

competitive pay
performance-based bonus awards
medical coverage
vision coverage
dental coverage
401(k)
stock purchase
company-paid life insurance
PTO (including sick leave)
parental leave
family care leave
bereavement
jury duty
voting
short-term and long-term disability
company discounts
Military Leave Pay
adoption and surrogacy expense reimbursement
PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.