Senior Manager, Marketing Business Partner

Horizon Services•Philadelphia, PA

8d•$90,000 - $120,000•Remote

About The Position

HGH Marketing is hiring four Senior Manager, Marketing Business Partner positions, one for each of their four operating regions: North, East, Central, and South. Each Business Partner will be responsible for the marketing relationship of approximately 6-7 home services locations within their assigned region. This role serves as the primary liaison between the centralized marketing team, the Regional Vice President, and the General Managers of these locations. This position requires a blend of analytical skills, business judgment, and relationship management, focusing on presenting performance data to General Managers and briefing marketing leadership on market shifts. The candidate will manage competing demands across multiple markets, foster engagement with General Managers, and act as a credible representative for both the field operations and the central marketing function. Applicants should indicate their preferred region and any relevant geographic market experience.

Requirements

5+ years in marketing analytics, account management, or a hybrid role combining data fluency with senior stakeholder communication.
Data fluency: Reads and interprets performance dashboards. Translates CPL, ROAS, booking rate, and cancel rate into plain-language narratives for non-marketing operators.
Relationship management: Track record with P&L owners or senior business leaders. Drives outcomes through influence. Doesn't fold under pressure from a frustrated stakeholder.
Business acumen: Working knowledge of P&L dynamics. Connects marketing spend to revenue outcomes in language operators use.
Communication: Strong written and verbal skills. Adjusts depth and complexity based on audience.
Boundary management: Redirects out-of-scope requests professionally. Maintains structural boundaries even when a stakeholder pushes back.
Strong understanding and usage of Office365 applications, excel, PowerPoint, creative suites such a Adobe, Canva, Miro, etc.
Experience with Service Titan Preferred.

Nice To Haves

Multi-location, franchise, or home services experience preferred but not required.
Service Agency or industry partner experience preferred.

Responsibilities

Serve as the primary marketing point of contact for Regional Vice Presidents and all General Managers within your region.
Lead weekly operational intelligence cadences, fed back to central marketing.
Conduct monthly business reviews translating marketing performance data into clear business narratives tied to board fill and revenue goals.
Plan, prepare, and present quarterly business reviews covering spend, channel performance, competitive context, and forward plan.
Build productive working relationships with all assigned GMs, including disengaged ones.
Attend Integrated Business Planning sessions with your regional RVP.
Own the GM-facing reporting layer, converting dashboard data into location-specific performance narratives to identify opportunities and risks.
Track and present the full performance scorecard: COM, ROAS, CPL, CPCS, booking rate, cancel rate, revenue, AOV for lead-driving channels; reach, impressions, CPM for upper funnel.
Identify performance anomalies and escalate with recommended next steps.
Deliver conversion gap analysis when performance misses occur, quantifying the dollar cost of operational shortfalls.
Maintain a structured process for capturing competitive activity, local demand signals, and service capacity constraints.
Submit intelligence into the centralized M365 system on defined cadence standards.
Produce a monthly field intelligence brief for the central marketing team.
Represent the RVP and GM perspective in central marketing planning discussions.
Work with channel managers across each marketing discipline.
Collaborate with Data & Analytics as RVP and GM-facing reporting matures.
Engage Central Marketing Teams when relevant GM questions surface.
Partner with your regional RVP on cadence planning and operational alignment.
Attend Operational planning meetings for regional alignment.