Senior Manager, Marketing Automation Development - US Banking Journeys

BMO•Brookfield, WI

20d•Hybrid

About The Position

The Senior Manager, Marketing Automation Development - US Banking Journeys oversees the development team responsible for US Banking Journeys, with a focus on strategic planning and maximizing the MarTech stack to deliver highly personalized, relevant communications — all aligned to a one-client view.

Requirements

An undergraduate degree in computer science or recognized equivalent.
5 - 10 years of experience as an HTML developer with SFMC experience – journey builder, automation studio, AdStudio, Interact, etc.
Mandatory leadership experience. (i.e. technical or direct reports).
Strong knowledge of email development best practices.
Strong written and oral communication skills – must be able to communicate technical direction, discuss and incorporate stakeholder’s feedback, and communicate issues found and solutions clearly.
Excellent data analysis, problem-solving and troubleshooting skills.
Marketing Automation specialist with hands on experience with Salesforce Marketing Cloud Journey Builder, Automation Studio and Contact Builder; experience with Advertising Studio/Data Cloud Ad Audiences an asset.
Strong email HTML development skills and AMPScript coding experience (or similar) required.
Marketing Automation campaign production management, working with the Sr Developer and Scrum Master.
Deep understanding and tactical experience in setting up data integration points to support Marketing Automation journeys across multiple channels (including email, direct mail, online advertising, etc.).

Nice To Haves

SQL experience is an asset.
Candidates with experience and/or familiarity with UNICA suite including Journey, Interact, and Deliver is a plus

Responsibilities

Define and maintain standards, processes and procedures as required, ensuring their alignment with the latest industry best practices and standards as defined by the US Customer Optimization team.
Investigate and resolve deliverability issues as they arise.
Adhere to a production schedule to ensure accurate and timely delivery.
Provide regular status updates and quickly escalate potential issues – communicate to key stakeholders and senior leadership on an ongoing basis.
Document outcomes, report progress and communicate results and recommendations to larger team and key stakeholders on a regular basis.
Govern content and production of all Marketing Automation assets, ensuring adherence to brand, privacy and security policies, and production and deployment processes.
Understanding of Governance and Compliance requirements as they relate to legislation.
Monitor and minimize unsubscribe/bounce/compliant rates and ensure spam regulation compliance (e.g. CAN-SPAM).
Provide post reporting and analysis.
Monitor campaign performance and metrics.
Provide strategic direction based on industry best practices and trends.
Automate data flow between existing databases and marketing automation platform.
Be a subject matter expert on digital communication (including email marketing) best practices including creative, performance and CAN-SPAM compliance.
Execute processes to ensure compliance with regulations.
Provide subject matter input into the effectiveness of Marketing Automation journey mapping and email deployment initiatives via Salesforce Marketing Cloud and implement changes quickly to resolve issues.
Identifying areas of concern to be completed or escalating as needed to leadership.
Document key processes and ensure proper controls are in place
Implement and deploy test strategies and where required conduct QA to ensure accuracy of code development, journey mapping and deployment by segment.
Deploy advanced email strategies, including preferences, segmentation, dynamic content and triggered emails as required.