Senior Manager, Marketing & Audience Development, IS-1101-13

Smithsonian Institution•Washington, DC

9d•$121,785 - $158,322•Onsite

About The Position

This position serves as Senior Marketing Manager and will be responsible for marketing, including audience development, lead generation, brand awareness, and marketing analytics for SAAM. The incumbent helps set and execute department strategy; translates audience insights into actionable audience growth and engagement plans; establishes consistent performance measurement practices; and provides day-to-day leadership to ensure work is well-coordinated, on schedule, and aligned with organizational priorities. The incumbent reports to SAAM’s Head of the Audience and Collections Engagement (Engagement) department and serves as a key Engagement representative in cross-departmental and Smithsonian-wide initiatives, as assigned, including stepping in for the Head of Engagement when needed.

Requirements

Bachelor's degree (B.A.) from an accredited four-year college or university and/or 6-10 years of related experience; or an equivalent combination of education and experience.
Knowledge of marketing, data management, and data analysis concepts and practices sufficient to support strategic planning, execution, and evaluation of marketing and audience development activities.
Knowledge of methods for analyzing and interpreting performance data to inform decision making, improve outreach effectiveness, and support organizational goals.
Knowledge of business and operational principles related to managing projects, resources, and processes within a professional marketing environment.
Knowledge of Salesforce CRM, Salesforce Marketing Cloud, data visualization tools (Tableau), and digital analytics tools (Google Analytics).
High-level proficiency with Excel, word processing, and presentation software (PowerPoint).
Knowledge of web content management (CMS).
Excellent written and verbal communication skills.
Exceptionally strong analytical skills.
Exceptional organization and project management skills, with ability to handle multiple priorities, manage budgets, and meet deadlines.
Knowledge of the Washington D.C. area & its regional population.
High energy level, proactive, efficient, accurate, organized team player.
Possessing professional maturity, which includes extreme ownership and responsibility for outcomes (not just tasks), thriving in ambiguity, emotional regulation and self-awareness.
Mission driven.
At least 3-5 years of leadership or supervisory experience.

Responsibilities

Supervises staff including assigning duties, conducting performance plans and appraisals, and approving leave and time and attendance requests.
Coaches and develops staff; sets clear expectations and decision pathways; strengthens cross functional collaboration; and supports workforce planning, onboarding, and coverage to maintain continuity of department operations.
Spearheads lead generation development activities including websites, email, social, search, out of home and digital advertising, in collaboration with Marketing & Creative team staff.
Develops and implements a plan to expand lead generation and brand awareness through owned and paid media channels in conjunction with outside consultants.
Manages relationships with outside marketing, media and creative consultants.
Drives a test-and-learn roadmap across channels and uses performance insights to optimize mix, targeting, and spend to increase qualified leads and downstream conversion.
Identifies new audience segments through data analysis, data modeling and testing tools and incorporates findings in marketing planning and other lead generation efforts.
Develops new strategies and budgets to test new audience segments.
Ensures audience segmentation approaches, and planning practices are consistent, well documented, and scalable; and partners with stakeholders to align targeting decisions with broader engagement, and audience experience priorities.
Works with museum staff to develop marketing plans for museum and special exhibitions including recommends and manages approved marketing budgets for areas of responsibility, ensuring that assigned projects are managed on time and within designated budgets.
Identifies and implements reporting and analytics for all aspects of SAAM marketing, including post-campaign reporting as well as analysis and reporting of key performance measurements and results.
Oversees creation and distribution of monthly marketing reporting to assess results and inform future marketing plans.
Establishes KPI definitions, reporting cadences, and quality-control practices to ensure analytics are reliable, decision-ready, and used to drive continuous improvement and prioritization across audience, acquisition, and retention efforts.