Senior Manager, Marketing Analytics and Insights

TRUSTONE FINANCIAL CREDIT UNION•Burnsville, MN

2d•$99,000 - $123,000•Onsite

About The Position

The Senior Manager, Marketing Insights & Analytics is responsible for leading TruStone's enterprise marketing analytics, member insights, segmentation, personalization, and growth intelligence strategies. This leader transforms member, market, retail, lending, and digital experience data into actionable insights that drive acquisition, engagement, retention, product adoption, and profitability. The role serves as a strategic partner to Marketing, Digital Experience, Retail Banking, Lending, Operations, and Technology teams to identify growth opportunities, optimize member journeys, improve marketing performance, and support data-driven decision-making. The Senior Manager, Marketing Insights & Analytics oversees audience segmentation, customer insights, personalization strategies, marketing measurement, campaign analytics, and customer data platform (CDP) capabilities to enhance member experiences and accelerate growth.

Requirements

Bachelor's degree in Marketing, Business Administration, Data Analytics, Statistics, or a related field.
5+ years of progressive experience in marketing analytics, customer insights, segmentation, personalization, digital marketing, business intelligence, or related disciplines.
3+ years of previous leadership experience.
Advanced proficiency in business intelligence, reporting, dashboard development, and data visualization platforms, including Power BI, or similar solutions.
Advanced knowledge of digital analytics, web analytics, and tag management platforms, including Google Analytics, Google Tag Manager, and related performance measurement tools.
Experience administering and leveraging Customer Data Platforms (CDP), Customer Relationship Management (CRM) systems, marketing automation platforms, audience management tools, and customer journey orchestration solutions.
Strong knowledge of marketing analytics, campaign measurement, attribution modeling, ROMI, audience segmentation, lifecycle marketing, personalization strategies, and customer journey optimization.
Demonstrated proficiency in business intelligence and reporting tools, such as Power BI, Tableau, Looker, Google Analytics, Adobe Analytics, or comparable solutions.
Strong analytical, problem-solving, forecasting, and data storytelling skills with the ability to translate complex information into actionable business recommendations and executive-level presentations.
Understanding of data governance, privacy regulations, compliance requirements, and responsible stewardship of member data.
Proven leadership, coaching, talent development, project management, and change management skills.
Exceptional communication, collaboration, and relationship-building skills, with the ability to effectively influence stakeholders across Marketing, Digital Experience, Retail, Lending, Technology, Operations, and Executive Leadership.
Ability to think strategically while managing multiple priorities and delivering high-quality results in a fast-paced environment.
Maintains awareness of enterprise compliance requirements, including Bank Secrecy Act (BSA/AML) obligations, and follows internal policies and escalation protocols as applicable.
Ability to pass a pre-employment drug test and various background checks.
Regular and reliable attendance at the workplace.

Nice To Haves

Experience within financial services, banking, credit unions, fintech, or other highly regulated industries preferred.
Experience utilizing SQL, data extraction, and data transformation tools to analyze and interpret large, complex datasets preferred.
Knowledge of statistical analysis, predictive modeling, machine learning, artificial intelligence (AI), and AI-driven personalization techniques preferred.

Responsibilities

Leading TruStone's enterprise marketing analytics, member insights, segmentation, personalization, and growth intelligence strategies.
Transforming member, market, retail, lending, and digital experience data into actionable insights that drive acquisition, engagement, retention, product adoption, and profitability.
Serving as a strategic partner to Marketing, Digital Experience, Retail Banking, Lending, Operations, and Technology teams to identify growth opportunities, optimize member journeys, improve marketing performance, and support data-driven decision-making.
Overseeing audience segmentation, customer insights, personalization strategies, marketing measurement, campaign analytics, and customer data platform (CDP) capabilities to enhance member experiences and accelerate growth.

Benefits

Competitive pay and incentive programs for all positions.
Health insurance with the ability to choose which plan option is best for you – a Traditional Health Plan or Health Savings Plan.
Affordable dental and vision insurance coverage.
Earn 22 days of paid time off annually for full-time employees with an equivalent accrual for part-time employees – and, the longer your tenure, the more PTO you’ll have to enjoy.
10+ paid holidays each year.
Up to 16 hours of paid time annually to volunteer for organizations you are passionate about.
401(k) with 50% employer match on the first 6% you contribute – plus, after one year of service, an additional 3% safe harbor employer contribution that is immediately 100% vested regardless if you are contributing or not.
Eligibility for profit sharing opportunities in the form of a contribution to your 401(k) account.
Employer-paid Short Term and Long Term Disability benefits.
Employer-provided life insurance up to 2.5x your base salary with the option to purchase additional coverage for yourself, spouse and eligible dependents.
Reimbursement for higher education expenses of up to $5,250 per calendar year (including tuition, books and activity fees).
Career development opportunities – including our STEP job shadow program, TruStone Academy certification courses, Mentorship Program and more.
Special employee discounts when you join TruStone Financial as a credit union member.
Employee activities, events, discounts, and many other great benefits and perks!