Manager Analytics and Insights

Adelphi Group • New York, NY

1d • $110,000 - $145,000 • Hybrid

About The Position

As a Manager, Analytics/Insights, you will conceptualize, design, and deliver marketing analytics solutions, spanning opportunity identification, segmentation, media analytics, and CRM evaluations. You'll work closely with cross-functional teams to plan, execute, and evaluate marketing initiatives, and will oversee junior team members, providing training and guidance on data analysis, visualization, and quality assurance.

Requirements

• Bachelor's degree (preferred), with 3-6 years of experience in marketing analytics or related fields.
• Advanced knowledge of analytic solutions platforms (Tableau, PowerBI, Google DataStudio) and digital analytics tools (Google Analytics, Tag Manager, Adobe).
• Working knowledge of data infrastructure, programming languages (SQL, MYSQL, NO-SQL), and cloud storage solutions.
• Competency in website and media (UTM) tagging, with ability to summarize disparate datasets and leverage various platforms (Excel, Tableau, PPT, SQL).
• Strong problem-solving, management, and adaptability skills, with ability to work in a fast-paced environment and train junior team members.

Responsibilities

• Guide analysts in data extraction, hygiene, and quality control from multiple marketing platforms.
• Oversee development of analytical plans, including methodology and metrics.
• Support website and media tagging, implementation, and QA.
• Extract and analyze data from various sources to identify trends and insights.
• Communicate key findings and observations to stakeholders through clear presentations.
• Collaborate with internal teams to design and build reports that drive business outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level