Senior Manager, Marketing AI & Analytics

Absorb • Calgary, AB

1d • Remote

About The Position

This is not a traditional marketing operations role. We're looking for someone who believes the highest-leverage thing a marketing team can do right now is build with AI — not just adopt AI tools, but architect workflows, deploy solutions, and fundamentally rethink how a lean team competes with organizations five times its size.
You'll inherit an established data infrastructure and a marketing organization that's already running AI-powered pipelines in production — things like automated content generation, LLM-based lead scoring, customer risk monitoring, and intelligent reporting. The stack today includes BigQuery, Salesforce, Marketo, Power Automate, and Google Cloud, and the building happens in tools like Claude Code. Your job is to take ownership of that foundation, extend it, and use it to keep accelerating what this team can do.
You'll lead two junior analysts, replace external consultant dependencies, and work directly with the VP of Marketing as a strategic and technical partner. The thesis behind this role is simple: the right person with the right tools and data infrastructure can deliver more value than a team twice the size operating the old way. If that excites you, keep reading.

Requirements

• You've built working AI solutions end-to-end — from identifying a problem, to prototyping with LLM APIs or agentic coding tools, to putting something in production that people actually use
• You're comfortable with code, SQL, and data infrastructure — not necessarily as a trained engineer, but as someone who can ship working solutions that involve all three
• Strong structured problem-solving — the kind honed in consulting, strategy roles, or high-accountability operating environments
• 5–10 years of experience across some combination of: strategy, consulting, marketing operations, analytics, business operations, or revenue operations
• Analytical depth: you can build a report, question the data, find the story, and present it clearly to a senior stakeholder
• People leadership experience or strong evidence of mentoring and developing junior talent
• High agency, low ego, and a bias toward building over recommending

Responsibilities

• Identify high-impact opportunities to apply AI across marketing and build production-ready solutions (not concepts or decks)
• Own end-to-end delivery: ideation, prototyping, validation, and deployment
• Develop and maintain AI-driven workflows (e.g., content generation, lead scoring, competitive intel, reporting)
• Evaluate emerging AI tools and lead build vs. buy decisions
• Establish scalable frameworks, documentation, and adoption best practices
• Act as the internal expert on applied AI, influencing strategy and upskilling teams
• Own and evolve the marketing data stack (warehouse + integrations across CRM, automation, ads, and web analytics)
• Build automated reporting that delivers actionable insights to stakeholders
• Lead deep-dive analyses on pipeline, channel performance, attribution, lead quality, and ROI
• Improve data quality, measurement frameworks, and reporting coverage
• Manage data orchestration (APIs, workflows, automation pipelines)
• Lead and develop a high-performing team of two analysts
• Transition key work from external consultants to in-house capability
• Partner closely with Marketing leadership to drive strategic initiatives
• Deliver clear insights, recommendations, and materials to support executive decision-making

Benefits

• Fully remote-first work with flexible work arrangements
• Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
• New Hire Equipment Allowance and monthly Flex Allowance to support your success
• Endless opportunity for career growth and internal mobility
• Employee driven DE&I programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed