Senior Manager, Market Expansion & Sales Development - NA
About The Position
As part of the talented Venture Boat Group team, the Senior Manager, Market Expansion & Sales Development for Venture Boat Group is responsible for expanding and strengthening the North American dealer network while serving as Regional Sales Manager for the Southeast territory. The role focuses on prospecting, recruiting, and onboarding new dealers; driving regional wholesale and retail performance; supporting Freedom Boat Club sales & relationships; and leading dealer-related components of the Trophy brand re-launch. This position also assists in the strategic development and execution of retail programs in collaboration with internal teams and partners.
Requirements
- Bachelor’s degree with 8–10+ years of experience in regional sales leadership, dealer/channel development, or related industries
- Proven track record building and expanding high-performing dealer networks.
- Strong ownership of regional sales performance, with experience driving wholesale/retail growth, forecasting, and business planning
- Exceptional relationship management skills with ability to influence dealers, franchise partners, and senior stakeholders
- Demonstrated ability to work cross-functionally and support product launches, retail programs, and strategic growth initiatives
Responsibilities
- Prospect, evaluate, and sign new Bayliner, Trophy and Heyday dealers aligned with brand standards, market coverage, and growth objectives within assigned territory while assisting other markets as needed.
- Lead dealer onboarding and market entry activities, ensuring operational readiness and brand alignment.
- Identify network gaps, white-space opportunities, and dealer optimization actions to support long-term growth.
- Own wholesale sales performance and territory management for the Southeast region.
- Develop and execute regional sales strategies to achieve volume, mix, and profitability targets.
- Conduct regular dealer business reviews, providing performance guidance and sales planning support.
- Track market trends, competitive activity, and dealer health to proactively manage risk and opportunity.
- Act as single point of contact for FBC franchise & corporate network relationships within the assigned region.
- Coordinate boat placement, fleet planning, and model mix to align with club utilization and Bayliner/Trophy objectives.
- Collaborate with Freedom leadership to support growth, retention, and brand representation initiatives.
- Attend and support annual FBC Forum.
- Support and execute dealer network and regional sales strategies related to the Trophy brand relaunch.
- Assist in identifying, onboarding, and supporting Trophy-capable dealers in priority markets.
- Ensure alignment with go-to-market plans, training activities, retail launch activities, and brand standards at the dealer level.
- Assist in the development of retail sales, marketing, and promotional programs to drive dealer retail success.
- Support execution of national and regional retail initiatives, including inventory planning, flooring utilization, and promotional compliance.
- Partner cross-functionally with marketing, finance, and operations to enhance retail effectiveness and customer experience.
- Assist in the strategic development and execution of regional ‘Growth Plays’ to further engage dealers & customers in the brand and increase sales.
Benefits
- medical
- dental
- vision
- paid vacation
- 401k (up to 4% match)
- Health Savings Account (with company contribution)
- well-being program
- product purchase discounts
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What This Job Offers
Job Type
Full-time
Career Level
Senior
