Market Expansion Manager

Ludicrum Tech•Traverse City, MI

2d•Remote

About The Position

Ludicrum is redefining iGaming, blending creativity with technology to deliver world-class gaming experiences. From marketing and product development to customer support and financial reporting, our teams are changing the game. Our vision is to create ultra-intuitive and engaging platforms to fuel growth through strategic partnerships and market expansion. Our success is driven by core values deeply embedded in our culture. We believe in transparency, always being clear, open, and honest. We are goal-focused, relentlessly pursuing our targets. Adaptability is key - we embrace change and use it to excel. Kaizen guides us, as we continuously improve, test, and refine. With a dynamic and collaborative culture and fast career growth, our 250+ global team thrives! We're looking for a Market Expansion Manager to lead the launch, growth, and scaling of new markets, with a primary focus on Southeast Asia. You'll own the end-to-end market expansion strategy, ensuring every new market is entered with optistrong local relevance, scalable acquisition channels, and sustainable player value. You'll work cross-functionally across the organisation, acting as the internal champion for your markets and bridging the gap between local market realities and company-wide execution.

Requirements

5+ years of experience leading multiple market expansion projects within the iGaming space, with a proven track record of launching and scaling new markets.
Strong understanding of acquisition and retention within online casino and/or sportsbook environments.
Hands-on experience working in Southeast Asian markets, with specific knowledge of Thailand and/or Malaysia.
Deep understanding of player behaviour, localisation strategy, and market-specific growth approaches.
Track record of working cross-functionally across multiple teams in fast-paced environments.
Strong commercial, analytical, and communication skills.
Ability to juggle multiple market launches and competing priorities simultaneously.

Nice To Haves

Familiarity with regulatory and licensing requirements across SEA iGaming markets.
Experience developing or managing affiliate and partnership programmes in the region.
Knowledge of Southeast Asian languages such as Malay, Thai or Mandarin.

Responsibilities

Act as the internal owner of assigned markets, leading their launch and scaling across SEA with primary focus on Thailand and Malaysia.
Develop market-specific growth strategies based on player behaviour, competitive landscape, regulatory environment, and commercial opportunities.
Identify, evaluate, and prioritise new market opportunities aligned with company growth objectives, monitoring trends, competitor activity, and player sentiment to surface opportunities and risks.
Oversee localisation strategy including language adaptation, content relevance, payment methods, and player experience optimisation.
Manage the end-to-end launch process of new iGaming platforms and market entries, ensuring operational readiness across localisation, payments, player onboarding, responsible gaming requirements, and marketing execution.
Develop and maintain SOPs related to market launches, operational processes, and scalability frameworks.
Ensure all market launches comply with local licensing, compliance, and regulatory requirements, supporting testing, QA processes, and go-live coordination for new market rollouts.
Work closely with Acquisition and CRM/Retention teams to support growth initiatives across affiliates, paid media, influencers, SEO, and partnerships, providing market insights and local knowledge to support campaign planning, product positioning, player activation, and long-term market performance.
Identify market-specific friction points impacting acquisition, conversion, or retention performance, and support the optimisation of player journeys and market-specific conversion funnels.
Align internal teams on market priorities, opportunities, and operational challenges, providing regular insights, recommendations, and performance updates to leadership.
Support continuous improvement initiatives to enhance launch efficiency and market scalability.