Digital - Senior Manager / Manager, DTC, Mobile Marketing

Aritzia • Seattle, WA

6d • $100,000 - $300,000

About The Position

THE TEAM The mission of the Direct to Customer Department is to acquire, engage, and retain clients through personalized and relevant content while driving traffic and revenue to stores and Aritzia.com. THE OPPORTUNITY Aritzia is growing, and our Direct to Customer team is growing with it. This is a unique opportunity to be part of the team responsible for executing exceptional subscriber and channel management while driving traffic, revenue, and loyalty through our DTC channels. As a leader of the Direct to Customer Department, you will lead and be responsible for developing and executing SMS and Push Notifications strategies and content, ensuring that our marketing, transactional and triggered programs are delivered in an elevated and personalized way. With people at the heart of everything we do, you will support your high-potential people to grow rewarding careers at Aritzia — while enjoying one yourself. THE ROLE As the Senior Manager / Manager, DTC, Mobile Marketing, you will lead the team to: Define the strategic channel approach for Aritzia’s portfolio of permission-based and addressable marketing channels, inclusive of channel budgeting, forecasting, and investment strategies (with a focus on SMS and Push Notifications) Identify, acquire, and onboard new subscribers to our portfolio of permission-based and addressable channels Drive profitable traffic and revenue across Web, App, and Retail via broadcast messaging and behaviour-based triggers Engender long-term loyalty and retention via churn mitigation and reactivation journeys Ensure accessibility to accurate assets and data, while driving seamless and optimized process execution Build and maintain internal and external partner workstreams in the pursuit of building a world class cross-functional team and technology ecosystem Work with the appropriate Business Support partners to seamlessly lead the day-to-day function of the department in support of corporate objectives, while enabling progressive career development and an incredible employee experience

Requirements

• Proven skills, education, and/or applicable certifications in DTC Marketing, specifically related to mobile marketing
• A commitment to learn and apply Aritzia's Values, Business and People Leadership principles
• The ability to collaborate fluently with cross-functional partners
• A commitment to quality and investing in results that add value to the business

Responsibilities

• Define the strategic channel approach for Aritzia’s portfolio of permission-based and addressable marketing channels, inclusive of channel budgeting, forecasting, and investment strategies (with a focus on SMS and Push Notifications)
• Identify, acquire, and onboard new subscribers to our portfolio of permission-based and addressable channels
• Drive profitable traffic and revenue across Web, App, and Retail via broadcast messaging and behaviour-based triggers
• Engender long-term loyalty and retention via churn mitigation and reactivation journeys
• Ensure accessibility to accurate assets and data, while driving seamless and optimized process execution
• Build and maintain internal and external partner workstreams in the pursuit of building a world class cross-functional team and technology ecosystem
• Work with the appropriate Business Support partners to seamlessly lead the day-to-day function of the department in support of corporate objectives, while enabling progressive career development and an incredible employee experience

Benefits

• Product Discount – Maybe you’ve heard of our famous product discount? Or our exclusive private shopping events? You have now.
• A-OK Commissary & Café – Everyday Luxury dining, exclusive to Aritzia. Our in-house bistro and café is a private oasis where employees can enjoy curated, subsidized Everyday Luxury dining.
• The SET – Our in-office fitness studio and gym with state-of-the-art equipment, custom-created classes, and optional personal training. Open 7 days a week, works out well.
• Aritzia Virtual Wellness – Because your health, happiness, and safety matter – 24/7 resources to support you in your wellbeing goals, be it physical, mental, social, or financial.
• Aspirational Workplace – Our offices are specially designed to be spaces of creativity, productivity, and inspiration. They’re also dog friendly. Woof.
• Amenities – Additional amenities include a private parent’s room, shower facilities with elevated complementary conveniences, bike rooms, and more.
• The Extras – We also offer a multitude of other perks like dry-cleaning, hotel and restaurant discounts, self-care promos and on-site medical care.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees