Senior Manager, Local Marketing & Merchandising

Fanatics•Jacksonville, FL

16h•Hybrid

About The Position

The Senior Manager, Local Marketing & Merchandising, is responsible for delivering meaningful business and fan impact through BOLD leadership capabilities and execution excellence. This role will collaborate with In-Venue Retail partners on marketing, promotions, venue exclusives, and local product opportunities. The position covers the Midwest territory (EST Operating Hours), with a preference for regional candidates local to Ohio and Indiana.

Requirements

Bachelor’s degree or equivalent experience
5+ years in sports marketing or retail marketing experience
Business and financial savvy
Strong strategic ability
Strong written communication skills
Outstanding verbal communication skills with the ability to influence
Exhibits high standards and accountability; takes pride in accuracy
Readily grasps numerical concepts and interprets financial information accurately
Ability to utilize retail math skills to analyze and drive business
High aptitude; processes information quickly
Ability to offer solutions to challenges
Ability to successfully collaborate with internal and external partners
Seeks to be the leader, wants to be in a position of influence
Result-oriented and self-motivated with a strong sense of urgency
Curious about complex issues or opportunities – ability to view things in new ways or from a different perspective
Able to independently organize and prioritize broad workload to meet deadlines
Strong computer skills (intermediate Excel skills necessary)

Nice To Haves

Passion for sports and the ability to thrive in a fast-paced environment

Responsibilities

Coordinate merchandise strategy between Fanatics and team partners, including new product launches, seasonal strategies, key items, item of the game, theme nights, local collaborations & capsule collections, team-steered initiatives, and events.
Develop and manage promotional calendars for each team partner.
Meet regularly with team partner contacts to brainstorm, collaborate, plan, execute, and evaluate results.
Obtain feedback regularly from team partners for pre-book deadlines or new product offerings.
Develop marketing assets at venue on digital, social, & other platforms for featured items, league & team marketing campaigns, item of the game, and all other promotions.
Identify trend categories & opportunities and explore incremental sales opportunities through innovative programs that enhance the fan experience.
Responsible for all facets of a local product assortment, using merchandise data to inform strategies and decisions.
Partner closely with Buying & Planning to determine financial plans, projections, and maintain open-to-buy.
Review inventory, maintaining current data on sales and fashion trend.
Negotiate with vendors relative to product cost, terms, and issues.
Apply AI and technology to improve efficiency, quality, and outcomes.
Use data and digital tools to inform decisions and enhance performance.
Demonstrate curiosity and adaptability in adopting new technologies and ways of working.
Contribute to a culture of innovation and continuous improvement.