Copy of Senior Manager, Lifecycle Marketing - Early Life Experience - Lifelock

Gen Digital Inc.•New York, NY

1d•$175,000 - $200,000•Hybrid

About The Position

This role focuses on driving activation and engagement for new users of LifeLock products. The ideal candidate will be data-driven, comfortable in a test-and-learn environment, and skilled at using data to enhance the customer experience and boost engagement during the crucial first three months of a subscriber's journey. The position involves partnering with Customer Success Management (CSM) and product teams to optimize the early user lifecycle.

Requirements

Bachelor's degree in Marketing or related field
8+ years working on a lifecycle program, preferably for a subscription-based product
2+ years' experience working on engagement and retention within a lifecycle program
Highly analytical with proficiency in reporting tools, such as Adobe analytics, Power BI, or Amplitude
Experience with a large scale MarTech tool – SFMC, Braze, or Iterable preferred
Ability to thrive in a fast-paced environment, managing multiple cross-functional stakeholders
Loves every aspect of Lifecycle – the creative, the analytical, and the customer experience.

Nice To Haves

Experience using AI in CSM workflow is a bonus.

Responsibilities

Identify opportunities to test welcome journeys for all LifeLock customers to improve early life retention.
Partner with Product to understand the onboarding experience and leverage data for personalized member communications.
Test and learn which channels (e.g., push, in-product) add value and improve the ROI of early life outreaches to inform roadmap prioritization.
Partner with the US/XS pod to identify points in the member's early lifecycle that offer opportunities for enhanced protection offerings.
Collaborate with member engagement teams on the alerting experience and its impact on early life.
Partner with product on new feature launches to drive early and frequent customer value.
Monitor and analyze customer usage patterns, engagement metrics, and product adoption to identify improvement opportunities.
Translate data insights into actionable recommendations for enhancing early life retention.