Senior Manager, Lifecycle Marketing, B2B

DoorDash USA•San Francisco, NY

12d

About The Position

As the Senior Manager of Retention Marketing, B2B, you will lead a team of Marketers responsible for marketing communications with Merchants via owned channels (CRM) that provide education, information and tools to empower their success on the DoorDash platform. From providing early Merchant education and guiding tool adoption to testing and selling new MX-facing products, you will lead a team that strategically leverages every touchpoint to deepen the Merchant’s relationship with DoorDash and support their long-term success. You will collaborate with fellow leaders in the Merchant organization to continually hone the vision for Merchant Retention Marketing and then translate it into near and longer-term functional roadmaps that your team brings to life. You will build relationships with cross-functional stakeholders and deliver on shared business goals. You will be the key advocate for Merchant Retention Marketing needs, including Marketing Technology, Product, and Analytics needs.

Requirements

8+ years experience in B2B marketing, engagement or operations with 5+ years managing high performing teams
A results-oriented mentality with a track record of developing profitable B2B retention marketing programs and exceeding performance & revenue targets
Strong analytical skills; ability to translate large and disparate data sets into hypotheses and an experimentation strategy
Strong experience with CRM technology including Marketing Automation platforms and CRM tools
A highly motivated, entrepreneurial spirit and ability to work independently, while also skilled at building strong internal relationships and consensus on initiatives
Passion for customer experience and delivering incremental value to customers
The ability to think and perform both tactically and strategically
The ability to pivot readily and react to real-time data
Bachelor’s Degree

Nice To Haves

Master’s degree a plus

Responsibilities

Own the full CRM lifecycle strategy for Merchants, Advertisers, and DoorDash for Business users, including onboarding, activation, product adoption, and churn mitigation
Define and own priority KPIs, continually analyzing emerging Merchant dynamics and responding appropriately
Lead the development of annual and quarterly B2B marketing plans, maximizing incremental gains to meet overarching B2B business targets
Lead and develop a high-performing team of Lifecycle Marketers who build and execute campaigns that drive business results and successful outcomes for our B2B audiences
Partner with Campaign Operations to ensure all lifecycle campaigns are launched with consistency, speed, and high quality
Advance technical and strategic B2B CRM capabilities by improving targeting logic, creative tooling, journey management, and experimentation infrastructure
Drive innovation in personalization and automation by partnering with MarTech, Engineering, and Analytics to unlock new levers and channels
Serve as a key strategic partner to B2B business leads across Product, Strategy & Operations, Marketing, and Sales

Benefits

a 401(k) plan with employer matching
16 weeks of paid parental leave
wellness benefits
commuter benefits match
paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act)
medical, dental, and vision benefits
11 paid holidays
disability and basic life insurance
family-forming assistance
a mental health program