Senior Manager, Insurance Products

Scotiabank•Toronto, ON

3d•Onsite

About The Position

Contributes to the overall success of the Insurance business in Canada by defining superior value propositions/products for customers; drives innovative strategies for improved customer acquisition, engagement, and lifetime value and profitability.

Requirements

Highly knowledgeable and demonstrated ability to develop sound customer value proposition design strategies
Excellent persuasion and negotiating skills, to build constructive, supported solutions often in the absence of direct decision authority
Thorough understanding of insurance and financial planning concepts
High credibility with senior management team, channel line management as well as business lines and other functional areas across the Canadian Bank
Ability to manage multiple tasks at once, with limited support.
Excellent planning and strategic thinking skills, with solid understanding of P/L levers and competitive landscape

Responsibilities

Contribute to the creation, execution, and monitoring of the annual product and portfolio P&L metrics against plan.
Own the product end to end across the full product lifecycle, ensuring strong market fit (Set product vision, strategy, roadmap, and success metrics).
Define, track, and remediate product performance metrics (e.g., growth, retention, sales trends, loss ratios, claims, cancellations, profitability etc.).
Develop and implement initiatives to reduce attrition, while owning accountability for retention metrics; continuously monitor performance, analyze trends, and plan proactive strategies in collaboration with other partners to mitigate attrition.
Lead and drive a customer-focused culture to deepen relationships and leverage broader Bank systems and knowledge.
Define and execute the product roadmap, including new features, innovation, and continuous improvement.
Ensure robust, scalable, and efficient systems support product delivery and performance.
Collaboratively set overall strategy and planning for integrated, multi-channel, multi-product insurance offerings to profitably grow the business.
Conduct market, target customer, and competitive research.
Support and collaborate on growth with distribution on targeted marketing strategies, cross-sell opportunities, and go-to-market plans for new and existing products.
Monitor program and market activities to proactively identify and implement product enhancements.
Collaborate with all functional areas such as distribution, analytics, contact centers, digital to achieve the product portfolio objectives. Shared accountability for sales and performance outcomes.
Identify and co-manage partnerships that enhance product value and market reach.
Own product performance post-launch, maintaining full visibility into key metrics to manage the business and communicate insights effectively.
Establish feasibility, develop strategic proposals, and build business cases for new product initiatives.
Utilize data, analytics, and market research to refine customer segmentation, product positioning, and pricing strategies for profitable growth.
Support Marketing, Analytics, and Growth Strategy teams in leveraging omni-channel campaigns, predictive modeling, and segmentation to improve efficiency, reduce costs, and enhance customer engagement.
Partner with actuarial and underwriting teams on product design, pricing, risk assumptions, and profitability.
Have a thorough understanding of underwriting rules, eligibility criteria, and claims rules, including ongoing implications and adjustments, and driving proposed recommendations with partners.