Senior Manager - Institutional Marketing

Hines•New York, NY

3d•Hybrid

About The Position

Hines is seeking an experienced and commercially minded Senior Manager, Investor Marketing to lead the firm's global institutional investor marketing strategy. This individual will develop and execute integrated marketing programs that strengthen Hines' brand, deepen investor engagement, and support fundraising objectives across institutional investor audiences. Working closely with Investment Management leadership, Capital Markets, Fund Teams, and global Marketing teams, this role will lead campaign strategy and execution across digital, events, and investor engagement channels while ensuring consistent messaging throughout the investor journey. The successful candidate will combine strategic thinking with exceptional execution, leveraging data-driven insights and close partnership with business stakeholders to develop marketing initiatives that build awareness, foster engagement, and reinforce Hines' leadership in institutional real estate investment.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related discipline from an accredited institution
Eight or more years’ experience in investor marketing, institutional marketing, asset management marketing or financial services marketing
Strong understanding of institutional investor audiences, including pension funds, sovereign wealth funds, insurance companies, consultants and multi-managers across global markets, as well as institutional investment vehicles
Demonstrated experience developing and executing marketing strategies that support fundraising and business development objectives
Strong stakeholder engagement capabilities with experience engaging senior executives from fund teams and capital raising teams in a global matrixed organization
International mindset with experience working across cultures and time zones

Nice To Haves

MBA preferred but not required
Experience within real estate, private markets, alternative investments or institutional asset management strongly preferred

Responsibilities

Develop and execute an integrated global investor marketing strategy aligned with institutional fundraising priorities.
Design and execute multi-channel marketing campaigns that engage institutional investors throughout the investor lifecycle.
Partner with Capital Markets teams to identify opportunities that strengthen investor engagement, acquisition, and retention.
Lead integrated marketing programs across email, digital channels, social media, webinars, industry events, Hines-hosted events, and other investor touchpoints.
Develop campaign plans, messaging, and content calendars that support fundraising priorities and strategic business objectives.
Support the planning and execution of Hines-hosted investor events, including Annual Investor Meetings, regional investor forums, and exclusive client engagement opportunities.
Develop event marketing materials and presentations that create a consistent and compelling investor experience.
Develop compelling investor-facing marketing content, including performance marketing emails, website content, thought leadership, videos, webcasts, case studies, event presentations, and asset fact sheets.
Partner with Investment Management leadership, Research, and Fund Teams to translate investment insights into engaging marketing content.
Ensure consistency in messaging and branding across marketing channels while aligning with Product Marketing and Business Development materials.
Maintain and evolve core investor marketing collateral to support ongoing investor engagement.
Collaborate with Digital Marketing, Events, Public Relations, Investor Relations, Sales Enablement, Due Diligence, and regional Marketing teams to deliver integrated marketing programs.
Partner closely with Product Development to ensure seamless execution of product launches and commercialization initiatives.
Manage multiple projects simultaneously while maintaining high-quality execution and meeting deadlines in a fast-paced global environment.
Measure campaign effectiveness, analyze performance metrics, and recommend optimization strategies to improve marketing impact.