Product Marketing - Senior Strategist (Institutional)

MFS Investment Management • Boston, MA

1d • $123,000 - $177,500 • Hybrid

About The Position

The Product Marketing - Senior Strategist develops strategies to support the marketing of MFS institutional investment capabilities across asset classes, investment strategies, and investment vehicles. This individual must have a deep understanding of capital markets, institutional investor needs, portfolio construction considerations, and MFS investment positioning.
The Senior Strategist is responsible for developing and maintaining MFS investment product selling systems, including the development of compelling messaging and collateral to support campaign activities to support the business. These campaigns will build awareness and promote engagement and consideration for the firm’s capabilities in partnership with channel marketing. Additionally, the Product Marketing - Senior Strategist collaborates closely with the Global sales enablement teams, Sales Leadership, Marketing peers, and the Global Product specialists to formulate the market positioning, content development, and measurement.
Furthermore, this role produces and disseminates sophisticated institutional-investor-focused content and thought leadership that translates market trends, investment insights, and portfolio challenges into compelling investment opportunities. The Senior Strategist will also serve as the subject matter expert for integrated marketing materials that position and differentiate MFS with institutional audiences, including corporate and public pensions, insurers, sovereign wealth funds, endowments, foundations, consultants, family offices, and outsourced CIOs.

Requirements

• Bachelor's degree or the equivalent combination of education and relevant experience and 8-12+ years of total relevant work experience.
• Deep investment product marketing experience focused on institutional investors.
• Strong knowledge of institutional asset classes, investment strategies, and investment vehicles including separate accounts, pooled funds, CITs, mutual funds, ETFs, and private market structures where applicable.
• Thorough understanding of institutional client types, investment decision-making processes, portfolio construction frameworks, consultant influence models, and asset allocation considerations.
• Proven experience translating institutional client challenges and market conditions into differentiated marketing, positioning, and sales enablement strategies.
• Demonstrated ability to synthesize market events, investment research, and portfolio insights into compelling thought leadership, sales narratives, and promotional content designed for institutional investment audiences.
• Strong understanding of the role investment strategies and vehicles play within institutional portfolios, including their use cases, benefits, risks, and allocation considerations.
• Excellent influencing skills as this position primarily integrates and aligns the priorities, needs and requirements of the broader Enablement & Marketing organization, that optimize client experience; to influence increased adoption of MFS strategies resulting in increased sales, net new flows, client engagements.
• Ability to partner with enablement, sales as well as channel marketing leads to ensure client feedback is continuously provided for the purpose of understanding the evolving needs of our clients across all channels.
• Excellent written and verbal communication skills.

Responsibilities

• Implement the Product Marketing Strategy for MFS’ Investment Products – Accountable for developing the institutional product marketing plan and framing MFS investment capability positioning across institutional client segments, leveraging market insights, client needs, and competitive differentiation. Additionally, work with the Sales leaders, Enablement teams, Client strategists, and the Global Product specialists to prioritize and determine the strategy.
• Develop and maintain institutional investment capability positioning and sales enablement systems for assigned strategies, translating portfolio offerings, market opportunities, investment themes, and allocator challenges into compelling messaging, sales narratives, and content frameworks. Collaborates with internal stakeholders to define and develop investment product content working with Global Enablement.
• Manage product launches – Solicit input from key stakeholders within sales, investments and channel marketing to build the necessary content that will drive development of the marketing collateral, and promotions. Develop thought leadership, strategic content, and promotional campaigns that connect macroeconomic trends, market developments, and asset allocation challenges to MFS investment solutions and capabilities.
• Align activity with Strategic Initiatives and GTM plans – Develop a plan underpinned by MFS strategic initiatives to support strategic firm goals.

Benefits

• Competitive incentive bonus
• MFS contributes an amount equal to 15% of your base salary to your retirement account that is separate from the company -sponsored 401(k)
• Education Assistance: MFS contributes $100 monthly up to $10,000 lifetime maximum directly to loan provider
• Education Assistance: Tuition reimbursement up to $8,000 annually
• Education Assistance: Access to discounted tutors and college coaches
• Generous time off and fully paid leaves including 20-weeks for maternity, 12-weeks for parental and caregiver leaves
• Choice of medical and dental plans and an and an employer contribution into the Health Savings Account
• Tax deferred commuter benefits & flexible spending accounts (medical & dependent care)
• Wellness Programs: Robust wellness webinars, employee assistance program with a focus on mental health, subsidized fitness benefit via Wellhub (formerly Gympass), where you can workout at gyms, studios and boutique fitness locations near you, join virtual personal training sessions and access a wide variety of well-being apps

What This Job Offers

• Job Type: Full-time
• Career Level: Senior