Senior Manager, Institutional Customer Marketing, Platforms, Portfolio & Brand

Pfizer • New York City, NY

5d • Hybrid

About The Position

What You Will Achieve The US Commercial organization, which is in the Global Hospital & Biosimilars organization, is comprised of over 200 products, spanning more than 10 therapeutic areas, with annual revenue of over $2.5B. The Senior Manager, Institutional Customer Marketing, is responsible for execution of marketing tactics for the U.S. Hospital & Biosimilar portfolio. In this role, the colleague will support the Directors of Customer Marketing (Brands, Platforms and Portfolio) and partner with internal and agency partners to create and maintain product sales and marketing assets and digital platforms that effectively reach and drive awareness among key sterile injectable, biosimilar and surgical customer audiences including hospital clinicians/pharmacy, Group Purchasing Organizations (GPOs) and Integrated Delivery Networks (IDNs). This role is part of the US Hospital Marketing and Communications Team, which supports the promotional marketing and customer communications strategy and implementation for the US Hospital & Biosimilar business. The role will involve working cross functionally with key stakeholders in Portfolio, Sales, Account Management, Medical, Legal, Regulatory and PGS, among others, internal marketing team members, and external agency partners. The Senior Manager, Institutional Customer Marketing, Platforms & Brands, reports directly to the Customer Marketing and Communications Lead. How You Will Achieve It This role will be responsible for driving tactical implementation and execution of marketing strategy throughout the Hospital and Biosimilar portfolio. Lead the development of sales tools and marketing assets—including Digital Sales Presentations (DSPs), Rep-Triggered Emails (RTEs), HQ Emails, Print Leave-Behinds, Digital Ads, and more. Manage marketing development and approval processes and timelines, working closely with external agency partners and internal reviewers. Maintain and update content on Pfizer Hospital website, in partnership with agency and Pfizer development partners. Manage print resource utilization and distribution to support field force needs. Prepare field force implementation guides and related resources to support customer-facing colleague use of marketing assets. Monitor marketing tactical performance. Regularly solicit qualitative field force, customer and other key stakeholder input on marketing materials alongside quantitative key trends including utilization, customer engagement data, and industry/competitive trends to identify continuous improvement and optimization opportunities. Monitor Pfizer Digital Readiness Team (DRT) Guidelines to ensure that all sterile injectable digital assets are compliant with the latest guidelines. Coordinate with Regulatory on required updates, as needed. In collaboration with Medical colleagues, monitor USPI label changes and ensure appropriate and compliant updates to marketing resources on an as needed basis. Support development of marketing strategies and product launch plans, leveraging effective omnichannel approaches to drive effective customer communication and engagement, in partnership with Director, Institutional Customer Marketing, Platforms and Director, Institutional Customer Marketing, Brands. Support content development at relevant sterile injectables conventions and congresses. Collaborate with Marketing and Communication colleagues to drive adoption of implementation of omnichannel marketing best practices and CMO standards (Adobe AEM, Adobe Franklin, etc.) Effectively partner with Marketing and Communications colleagues to drive internal awareness and utilization of marketing assets and ensure effective and complementary customer communication regarding platform and brand product availability and supply status.

Requirements

• Undergraduate degree in marketing, business, or related area.
• 7+ years’ experience in pharmaceutical marketing and/or sales.

Nice To Haves

• Experience developing marketing assets and content; website management or development experience preferred.
• Strong project management experience; track record of reliable and timely marketing planning and execution.
• Demonstrated understanding of how marketing strategy and tactics advance business results.
• Overall marketing skills including marketing strategy; customer targeting; tactical planning; marketing piece creation; digital advertising and social media; measurement and reporting.
• Experience working with agency partners preferred.
• Strong knowledge of healthcare and biopharmaceuticals industries.
• Preferred knowledge of hospital generics / sterile injectables market.
• Preferred experience supporting sales teams (knowledge of sales tools, sales cycle, customer profiles, etc.).
• Proven ability to work effectively and inclusively in teams with diverse internal and external stakeholders, including senior leaders; influence, negotiation and stakeholder management skills.
• Excellent written and oral communications skills, including presentation/PowerPoint skills.
• Able to work to tight deadlines, manage multiple projects at once and maintain professionalism under pressure.
• Proactive self-starter, and able to work independently.
• Team player.
• Entrepreneurial mindset.
• Sterile Injectable, Surgical and/or Biosimilar experience preferred
• MBA preferred.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
• Work Location Assignment: Hybrid
• Candidates must be authorized to be employed in the U.S. by any employer.
• U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

Responsibilities

• Driving tactical implementation and execution of marketing strategy throughout the Hospital and Biosimilar portfolio.
• Lead the development of sales tools and marketing assets—including Digital Sales Presentations (DSPs), Rep-Triggered Emails (RTEs), HQ Emails, Print Leave-Behinds, Digital Ads, and more.
• Manage marketing development and approval processes and timelines, working closely with external agency partners and internal reviewers.
• Maintain and update content on Pfizer Hospital website, in partnership with agency and Pfizer development partners.
• Manage print resource utilization and distribution to support field force needs.
• Prepare field force implementation guides and related resources to support customer-facing colleague use of marketing assets.
• Monitor marketing tactical performance.
• Regularly solicit qualitative field force, customer and other key stakeholder input on marketing materials alongside quantitative key trends including utilization, customer engagement data, and industry/competitive trends to identify continuous improvement and optimization opportunities.
• Monitor Pfizer Digital Readiness Team (DRT) Guidelines to ensure that all sterile injectable digital assets are compliant with the latest guidelines.
• Coordinate with Regulatory on required updates, as needed.
• In collaboration with Medical colleagues, monitor USPI label changes and ensure appropriate and compliant updates to marketing resources on an as needed basis.
• Support development of marketing strategies and product launch plans, leveraging effective omnichannel approaches to drive effective customer communication and engagement, in partnership with Director, Institutional Customer Marketing, Platforms and Director, Institutional Customer Marketing, Brands.
• Support content development at relevant sterile injectables conventions and congresses.
• Collaborate with Marketing and Communication colleagues to drive adoption of implementation of omnichannel marketing best practices and CMO standards (Adobe AEM, Adobe Franklin, etc.)
• Effectively partner with Marketing and Communications colleagues to drive internal awareness and utilization of marketing assets and ensure effective and complementary customer communication regarding platform and brand product availability and supply status.

Benefits

• participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program
• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees