Senior Manager, Insights and Analytics

Mondelēz International•Toronto, ON

2d•CA$131,000 - CA$163,750

About The Position

The Senior Manager, Insights and Analytics will be a critical partner in delivering powerful consumer-centric insights and analysis to unlock growth for Mondelēz Canada. Reporting to the Senior Director, Insights and Analytics this role requires a strong collaborator capable of leading cross-functional teams and managing projects with a bias for action. You will need to develop and execute learning plans for the category and brands. You should have experience in custom qualitative and quantitative research, brand building and innovation, Nielsen data and have a curiosity to explore new approaches & methods. Use Insights and Analytics to build a strategic point of view about human experiences. Consults with marketing colleagues to define the scope of strategic initiatives to proactively identify growth opportunities for our categories and brands. Synthesize multiple data sources and research insights that capture human insights, convey ideas, and provoke new growth opportunities. Present research insights that are actionable, compelling, and connected to the business strategy.

Requirements

Bachelor’s Degree required
7+ years in brand/category insights & analytics leadership roles
Experience in leveraging different types of data (e.g. custom qualitative & quantitative, syndicated quantitative data, Nielsen scan and panel data, social listening, big data etc.) and cutting-edge tools & capabilities to unlock powerful insights and successfully deploy them in the organization
Innovative mindset, comfortable with ambiguity, thinking outside the box and challenging the status quo
Strong bias for action, able to drive strategic outcomes through influence and collaboration
Effective communicator, obsessed with telling clear, compelling stories that influence stakeholders & drive action
Ability to pull disparate pieces of data together for a cohesive and insightful consumer story
Strong functional & technical expertise in quantitative, qualitative research & data analytics
Demonstrated experience with agile research tools, methodologies and applications
Understanding of marketing processes, business planning and marketing strategy

Nice To Haves

MBA preferred
Experience in custom qualitative and quantitative research, brand building and innovation, Nielsen data and have a curiosity to explore new approaches & methods.

Responsibilities

Effectively deploy brand / category /area insights in the context of global frameworks.
Ensure relevancy and integration.
Leverage globally implemented U&A and market structure tools to look through for regional and local consumer, shopper, market and snacking insights.
Ensure that global and regional best practices are shared.
Be a partner to Brand Marketing in the shaping of the Annual Contract across the different areas.
Generate behavior changing insight and identify effective levers of growth on the category / brand/ area portfolio, including innovation and equity.
Liaise with Shopper Insights and other parts of the Insights team to learn and leverage broad shopping and consumer knowledge.
Leverage Brand Guidance System (Brand Tracking).