Analytics and Insights Manager

Roche•Mississauga, ON

3d•CA$115,328 - CA$151,368•Onsite

About The Position

At Roche, we foster a culture where you can be yourself and are embraced for your unique qualities. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted, and respected, allowing you to thrive personally and professionally. This is how we aim to prevent, stop, and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The Position: A healthier future drives us to innovate, continuously advance science, and ensure everyone has access to the healthcare they need today and for generations to come. We want to build a world where we all have more time with the people we love. That’s what makes us Roche. As the Analytics & Insights Manager (AIM), you will be focused on delivering advanced market and customer analytics, expert insights, and recommendations to internal partners on a range of business issues. These include: healthcare system dynamics and challenges, customer and patient journeys, market and customer segmentation, engagement and channel content and strategies, key assumptions for sales forecasting efforts, and overall business performance via KPI measurement at the product, franchise, and patient impact level. The AIM is responsible for primary (Qualitative & Quantitative) & secondary market research, specifically, managing the end-to-end process from business issue/problem identification, vendor selection, design, execution, analysis, reporting to delivery of strategic recommendations based on research insights. The AIM will act as a strategic business partner to integrated disease area teams and functional teams by providing key insights gathered via research, analytics, and competitive intelligence. The AIM will act as the steward of insights for strategy teams, integrating data from all relevant sources to support the development and measurement of business and customer strategies, tactics, and outcomes. The Opportunity: A subject matter expert in research methodologies and data sources relating to the healthcare system, pharmaceutical marketplace, and stakeholders within these environments. Lead the process for integrating data from multiple sources to provide deep business insights, proactively identify and communicate trends (issues and opportunities) through analytics, keeping them aligned with current company assets, needs, goals, and strategies. Perform complex analyses, translating the results in a way that can be intuitively understood and leveraged in business discussions and decision-making, while maximizing the value of data assets and providing insights into the impact of commercial strategies and activities. Designs primary market research studies (i.e., establishes actionable objectives, selects vendor, approves methodology and survey instrument, etc.); manages vendors in implementation of said studies to yield relevant market and/or customer insights and recommendations; and, manages market research budgets. Identify and integrate relevant secondary research resources with primary research (including competitive intelligence) to generate insights and recommendations that support decision making. Effectively landscapes health system, market, customer, and competitor environments and delivers insights to inform customer engagement strategies and measures effectiveness of the activities and tactics employed. Actively contribute/participate in business planning and implementation to develop/revise customer segmentation, commercial effectiveness in delivering a unified Roche customer experience, and providing/communicating information, insights, and recommendations to drive effective, efficient, and data-informed decision-making.

Requirements

Minimum of a Bachelor’s Degree in life sciences or biotechnology.
+5 years experience in analytics and/or Market Research in the pharmaceutical industry or health care sector.
Advanced knowledge of HCP customer universe analytics, prioritization and segmentation methodologies and approaches.
Strong knowledge of the realities and complexities of Canadian health systems.
Intermediate knowledge of datasets and sources (e.g. IQVIA data).
Very strong Excel and PowerPoint skills.
Very strong collaboration, communication, and presentation skills.
Proven ability to think strategically, lead and influence/persuade strategic decisions without direct authority.

Nice To Haves

Master degree in life sciences or biotechnology.
+3 year experience in analytics and/or insights in Oncology.
Experience and knowledge of omni-channel engagement and analytics.

Responsibilities

Deliver advanced market and customer analytics, expert insights, and recommendations to internal partners on a range of business issues.
Manage the end-to-end process for primary (Qualitative & Quantitative) & secondary market research, from business issue identification to strategic recommendations.
Act as a strategic business partner to integrated disease area teams and functional teams by providing key insights gathered via research, analytics, and competitive intelligence.
Act as the steward of insights for strategy teams, integrating data from all relevant sources to support the development and measurement of business and customer strategies, tactics, and outcomes.
Lead the process for integrating data from multiple sources to provide deep business insights.
Proactively identify and communicate trends (issues and opportunities) through analytics, keeping them aligned with current company assets, needs, goals, and strategies.
Perform complex analyses, translating results for business discussions and decision-making.
Design primary market research studies, including vendor selection and methodology approval.
Manage vendors in the implementation of market research studies.
Manage market research budgets.
Identify and integrate relevant secondary research resources with primary research (including competitive intelligence).
Landscape health system, market, customer, and competitor environments and deliver insights to inform customer engagement strategies.
Measure the effectiveness of customer engagement activities and tactics.
Contribute to business planning and implementation to develop/revise customer segmentation and commercial effectiveness.
Provide and communicate information, insights, and recommendations to drive effective, efficient, and data-informed decision-making.