Senior Manager, Influencer Marketing

dentsu•New York, NY

4d•$94,875 - $95,000•Hybrid

About The Position

This role is critical to the success of the influencer team, serving as a client lead with ownership of strategy and confident execution. You will oversee influencer campaigns end‑to‑end with limited oversight, lead creative brainstorms, and guide strategic direction to meet client goals. You’ll also manage and develop junior team members in a collaborative, people‑first environment with strong growth opportunities.

Requirements

3 years minimum relevant agency experience
Proven influencer marketing and project management experience
Hands‑on experience with platforms such as CreatorIQ, Captiv8, or similar
Experience managing teams, budgets, and contracts
Strong communication, organization, and prioritization skills
Ability to manage multiple campaigns simultaneously with attention to detail
Growth‑minded, collaborative, and accountable leadership style
Proficiency in PowerPoint, Word, and Excel

Responsibilities

Serve as the primary day‑to‑day client contact for influencer marketing initiatives
Develop, present, and optimize influencer strategies across clients and categories
Forecast campaign impact and KPIs, tying performance to business outcomes
Review and guide creative concepts, messaging, and ongoing optimization
Manage and mentor junior team members, supporting development and growth planning
Support influencer negotiations, contracting, and legal coordination
Oversee budgets, invoicing, quality control, and compliance (including FTC guidelines)
Analyze performance data and report on progress against client revenue goals
Identify process improvements and organic growth opportunities
Collaborate cross‑functionally across Dentsu and support new business efforts as needed