Senior Manager, Hematology Marketing - DTC

AstraZeneca • Gaithersburg, MD

2d • Onsite

About The Position

Our Gaithersburg, Maryland facility crafts life-changing medicines for people around the world. This campus employs more than 3,500 specialists in our field and is only a short drive from Washington, DC. This modern and vibrant scientific campus is the home of R&D and Oncology in the US. Here, we play host to some of the most groundbreaking technology and lab spaces, all crafted to encourage collaboration and cross-functional science. We believe employees benefit from being challenged and encouraged at work. We are dedicated to encouraging a culture of inclusion and collaboration. The Gaithersburg site offers various amenities to help boost efficiency and help keep our employees happy and healthy. This includes a fitness center, employee healthcare clinic, electric vehicle charging stations, dry cleaning, full-service cafeteria, and copy center. This is where you’ll find newly-designed, activity-based workspaces to suit a variety of working styles while strengthening collaboration between teams. The Sr. Marketing Manager, NPP/DTC - CALQUENCE – will be responsible for contributing to both NPP/DTC strategy and execution. This includes all media strategy, digital strategy, and creative execution across multiple indications. These indications represent a significant opportunity in a complex and competitive environment. You will play a critical role in shaping digital activities and assets, long term strategic planning, and executing a robust DTC plan across digital, TV and other non-personal channels for patients. The role will require effective collaboration with numerous cross functional stakeholders including Insights/Analytics, commercial support teams, compliance, regulatory, training, sales, and corporate affairs.

Requirements

• Bachelor’s Degree in relevant field
• 2+ years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning
• Available to travel up to 30%
• Effective communication and cross functional collaboration skills
• Driven to be proactive, strategic and innovative
• Ability to manage multiple complex projects
• Demonstrated ability to lead without authority
• Adapt to changing dynamics in a competitive marketplace with agility and effectiveness
• Comfort operating in a highly regulated environment and industry
• Possess strong business insight skills, as role is responsible for managing multiple program budgets, timelines, process and procedures
• High ethical standards and personal integrity

Nice To Haves

• MBA in relevant field
• Oncology experience –highly preferred
• Proven experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: NPP / DTC marketing, HCP digital, market research/analytics, strategic planning
• Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
• In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning)
• Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
• Launch, management, and customer-facing experience
• Experience working in commercial alliance/partnership’ environment.

Responsibilities

• Strategy and insights : Generate actionable insights; develop integrated both NPP/DTC strategies, messaging, and omnichannel/ AI-enabled plans that feed the overarching hematology brand strategy.
• Tactical planning and execution : Build and execute digital and media plans across both NPP/DTC for all indications, including launches; manage end-to-end campaign activation and optimization.
• Video/TV leadership : Collaborate and assess DTC video strategy and execution across linear and connected TV, integrating with broader media plans.
• Analytics and optimization : Define success metrics, monitor performance, and optimize targeting, reach, and creative; translate results into clear recommendations for future plans and business reviews.
• Cross functional collaboration : Partner with Brand Leads, Sales Leadership, Field, and MLR to ensure plans align with business goals and meet review requirements; engage Legal, Regulatory, and Compliance to ensure compliant execution.
• External engagement : Collaborate with patient support groups, Corporate Affairs, and other patient related organizations to ensure patient centric programs and market shaping activities.
• Capability building : Identify and prioritize new capabilities critical for launch and future success (e.g., advanced analytics, omnichannel orchestration); develop and implement integration plans.
• Communication & Planning : Set clear priorities and standards; lead cross functional teams and influence without authority; provide timely feedback to internal colleagues and agency partners; ensure accountability and remove roadblocks.
• Stakeholder and agency management : Lead internal/external stakeholder alignment; manage agency relationships, workflows, and budgets to deliver on objectives.
• Leadership communications : Develop and deliver key brand presentations and contribute to sr. leadership reviews

Benefits

• Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees