Marketing Operations Manager, DTC

Healthy Back Institute•Austin, TX

1d•$75,000 - $95,000•Remote

About The Position

Since 2003, the Healthy Back Institute (HBI) has helped millions of people reclaim their freedom from pain. We are a fast-moving, direct-to-consumer health and wellness company built on a foundation of six core values: Freedom, Love, Team, Growth, Excellence, and Courage. We are currently migrating from a legacy custom-development tech stack to a modern, SaaS-native commerce platform centered on UltraCart. As part of that transition, we are building out a Business Operations Manager team, a group of senior individual contributors who report into the COO and operate as a shared service across the company. Each Business Operations Manager serves a specific function and owns a company-wide specialty. This role's specialty is marketing operations and execution. This is a hands-on execution role and the company-wide expert on running marketing and product execution at scale. You will not manage people; you will own the project management and operational engine behind our marketing campaigns, lifecycle programs, CRO testing, product launches, and brand consolidation work- covering both frontend execution (campaigns, landing pages, offers, funnels) and backend execution (email and SMS automation, lifecycle workflows, creative and copy production). As HBI consolidates multiple legacy domains and brand presences into a single Living Well Nutraceuticals brand on our new tech stack, you will keep marketing, product, creative, tech, and customer success aligned- building campaign timelines, managing testing and launch backlogs, coordinating product rollouts end-to-end, and ensuring work ships on a predictable cadence. You will partner closely with the CMO and the broader marketing function- including creative leads, copywriters, marketing coordinators, and external agency partners- to enable execution across every channel and touchpoint. You will also serve as the operational partner to the COO and marketing leadership on campaign execution, funnel performance, lifecycle programs, and product launches, and the cross-functional translator who unblocks creative, tech, and customer success when a test, campaign, or launch is stuck between teams. This is a full-time, exempt individual contributor position reporting to the COO.

Requirements

Must be based in the United States and authorized to work in the US (this role is not open to overseas candidates)
3 to 5 years of experience in marketing operations, marketing project management, or program management within a DTC, eCommerce, or direct-response environment
Proven ability to manage cross-functional projects across marketing, product, and tech simultaneously without dropping details
Working knowledge of CRO principles- landing pages, offer structure, checkout flows, and how conversion connects to AOV, LTV, and revenue
Hands-on experience working with tech and development teams, including writing requirements, managing tickets, QA, and launches
Experience with project management platforms such as Wrike, Asana, Monday.com, ClickUp, or similar
Experience supporting domain migration, replatforming, or brand consolidation work across marketing and product environments

Nice To Haves

Hands-on CRO testing experience (landing pages, checkout flows, offer structures)
Experience with subscription, free trial, or continuity business models
Familiarity with UltraCart or similar SaaS commerce platforms
Familiarity with email and SMS platforms such as Klaviyo or Maropost
Experience in lean, fast-paced, or turnaround business environments

Responsibilities

Act as the central coordination point between Marketing, Product, Tech, and Customer Success
Build, manage, and update project plans, timelines, and dependencies across all initiatives
Build and improve workflows, SOPs, and execution processes that reduce friction and increase throughput
Identify bottlenecks early and drive resolution before they impact delivery
Drive end-to-end execution of marketing campaigns, launches, and promotional initiatives
Coordinate landing pages, offers, and funnel updates from concept to launch
Partner with the CMO, creative leads, and copywriters to keep frontend work moving against revenue outcomes
Remove blockers proactively to keep frontend campaigns on schedule
Drive execution of email and SMS programs, lifecycle automations, and retention workflows
Coordinate creative and copy production pipelines to enable consistent backend execution
Ensure backend platforms (Klaviyo, Maropost, or equivalent) operate cleanly and stay aligned with frontend campaigns and brand consolidation work
Manage and execute a backlog of CRO tests including landing pages, offers, and checkout flows
Ensure all tests are properly scoped, quality checked, and launched on time
Support continuous optimization of funnels and customer journeys tied to conversion, AOV, LTV, and revenue
Coordinate operational execution of new offers, bundles, and funnel updates across product, marketing, and tech
Support HBI's brand consolidation work- migrating legacy domains (e.g., losethebackpain.com, health and wellness tools) into our unified Living Well Nutraceuticals presence on UltraCart
Ensure clean QA and go-live processes for new product initiatives and migrated assets