Senior Manager Healthcare

BirdEye • Palo Alto, CA

13h • Hybrid

About The Position

Birdeye builds AI coworkers for multi-location brands. Jay for marketing, Myna for operations, and Robin for customer experience orchestrate AI agents to win AI visibility, book appointments, and drive consistent CX at every location. They run on BirdAI, the Agent OS built on 13 years of multi-location data infrastructure and 3,000+ integrations. BirdAI consolidates every signal, reasons with industry, brand and location context, and acts autonomously or with a human in the loop. Birdeye is trusted by the world's largest multi-location brands across healthcare, dental, restaurants, financial services, auto, retail, and property management. G2 ranks Birdeye #1 in Enterprise Multi-Location Marketing Platforms and named it to the 2026 Best Agentic AI Products list. Learn more at birdeye.com. This role owns the healthcare and dental narrative, the vertical positioning for our largest segment, and the go-to-market strategy for Myna, our AI coworker for front desk operations. The role exists because patient discovery has shifted, with families now using tools like ChatGPT and Gemini for healthcare provider searches. This means a health system's visibility is determined at the location level through reviews, listings, and local content, a channel most systems lack a strategy for. Furthermore, the demand generated often falters at the front desk due to unanswered calls, inconsistent screening, and staffing issues impacting access to care. This position is responsible for articulating and addressing these interconnected challenges.

Requirements

• 6+ years in B2B product marketing or adjacent Go-To-Market (GTM) roles.
• Meaningful experience in healthcare, dental, or health tech.
• Understanding of how health systems and dental groups purchase, including committees, security review, procurement, pilots, and the gap between corporate marketing and individual locations.
• Experience writing for a regulated buyer and understanding compliance guardrails.
• Strong writing and presentation skills, capable of engaging with health system marketing leaders.
• Comfort with data and the ability to present it honestly.
• Hands-on curiosity about agentic AI, with the ability to explain Myna's functionality.
• Ability to hold your own in front of a health system marketing leader without a script.

Nice To Haves

• Patient access experience.
• Revenue cycle experience.
• EHR or PMS ecosystem experience.
• Multi-location marketing at scale experience.

Responsibilities

• Own the healthcare and dental narrative, including segment positioning and buyer-specific messaging for distinct stakeholders such as system CMOs, digital marketing leaders, patient access and contact center leadership, service line owners, DSO and dental group operators, and compliance/IT reviewers.
• Develop and execute the go-to-market strategy for Myna, an AI-native company funded by Birdeye, focusing on positioning, launch, and enablement as it moves from beta to general availability.
• Address the compliance conversation, including HIPAA, BAAs, PHI handling, SOC 2, and EHR/PMS integration questions, aiming to turn these into early-stage differentiators.
• Build and maintain a cleared healthcare and dental proof library, including outcomes, benchmarks, case studies, and references, adhering to name-abstraction and clearance rules.
• Conduct competitive intelligence specific to patient acquisition, patient access, and healthcare reputation, including point solutions and AI scheduling entrants.
• Develop enablement materials for enterprise Account Executives and Solution Engineers, such as talk tracks, discovery questions, ROI framing, and objection handling.

Benefits

• 100% Employer-paid benefit plans available for employees with multiple health plan options (HSA, PPO)
• Flexible PTO
• 401(k) with company match
• Flexible work from home options available
• Maternity & Paternity Leave
• Employee Resource Groups - network with like-minded "Birds"
• Abundant opportunities that come with a dynamic and fast-growing organization!

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed