Senior Manager, HCP Professional Education, Reblozyl Marketing
Bristol Myers Squibb•Princeton, NJ
•$137,290 - $166,366•Onsite
About The Position
The Associate Director / Senior Manager, HCP Marketing will support the development and execution of the U.S. healthcare professional (HCP) marketing strategy for Reblozyl. This role is responsible for translating brand strategy into actionable marketing plans and delivering integrated omnichannel programs that drive HCP engagement and adoption. This position will work cross-functionally to execute key initiatives across strategy, content, and analytics, ensuring alignment with brand objectives and delivering measurable business impact.
Requirements
- Bachelor’s degree required
- Senior Manager: 5–7+ years of experience; Associate Director: 7–10+ years of experience
- Pharmaceutical, biotech, or healthcare marketing experience required
- HCP marketing or brand strategy experience preferred
- Oncology, hematology, or specialty therapeutics experience preferred
- Strong understanding of omnichannel marketing and customer engagement strategies
- Strong analytical, communication, and project management skills
Nice To Haves
- advanced degree preferred
Responsibilities
- Support development and execution of HCP marketing strategy aligned to brand priorities and growth objectives
- Contribute to customer segmentation, targeting, and engagement planning
- Translate brand strategy into actionable field and omnichannel marketing initiatives
- Support development of HCP messaging and positioning grounded in customer insights
- Lead execution of integrated omnichannel campaigns across personal and non-personal channels
- Manage content development, media planning, and channel execution in partnership with agencies
- Support channel orchestration across digital, field, and congress touchpoints
- Track and analyze campaign performance using defined KPIs
- Generate insights to inform optimization and improve marketing effectiveness
- Support KOL engagement, congress execution, and peer-to-peer programs
- Partner cross-functionally with Sales, Medical, Market Access, and Analytics
- Ensure marketing activities are compliant with regulatory and company standards
- Demonstrate ownership and accountability for key initiatives
- Collaborate effectively within a cross-functional, matrixed environment
- Contribute to a high-performing, inclusive team culture
Benefits
- Medical, pharmacy, dental, and vision care
- BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP)
- 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support
- flexible time off (unlimited, with manager approval, 11 paid national holidays)
- 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
- unlimited paid sick time
- up to 2 paid volunteer days per year
- summer hours flexibility
- leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs
- annual Global Shutdown between Christmas and New Years Day
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What This Job Offers
Job Type
Full-time
Career Level
Senior
