Senior Manager, GTM Narrative
About The Position
Maven Clinic is seeking a strategic narrative leader to own and evolve its go-to-market narrative. This role is responsible for defining how Maven communicates its value proposition to employers, health plans, clients, and members. The position is a builder role, focused on defining and maintaining narrative frameworks for various market-facing materials such as pitch decks, positioning, campaign themes, and launch moments. The ideal candidate will possess a blend of strategic thinking and strong writing skills, comfortable with both framework development and content creation. Fluency in using AI for research, thinking, and writing is expected. The role reports to the Director of GTM Narrative within the Growth organization and collaborates closely with Product Marketing, Communications, Clinical teams, and executive leadership.
Requirements
- 6-8+ years of experience shaping narrative or messaging at a high-growth technology, healthcare, or consumer-facing company
- Operated at the intersection of B2B and consumer audiences, ideally in healthcare, healthtech, or another regulated industry
- Built positioning designed to win deals and understand narrative as a commercial instrument that can transform growth
- Exceptional writer who can articulate financial impact to executive stakeholders while expressing clinical rigor and empathy to members
- Think in systems; build narrative infrastructure, not just one-off deliverables
- Comfortable working from data — outcomes studies, utilization rates, financial impact — and know how to turn numbers into a coherent argument
- Use AI and emerging technologies to accelerate research, refine ideas, and scale narrative development without compromising rigor or clarity
- Influence cross-functional partners through clarity, credibility, and collaboration
- Learn fast and visibly; ability to get up to speed quickly on healthcare, business, and clinical evidence
- Active work authorization in the US
Nice To Haves
- Background in management consulting combined with in-house operating experience
- Experience with go-to-market narrative done at deal speed — turning positioning, packaging, and pricing into language that closes deals
- Experience in healthtech or another regulated industry where rigor and accessibility have to coexist
- Experience with messaging work that moved real outcomes
- Experience building a function or practice from scratch, not inheriting a mature team
Responsibilities
- Define and evolve Maven's core narrative, ensuring one coherent story that connects employer value and member experience
- Shape the overarching narrative for major company moments (e.g., new product launches, strategic partnerships, and other defining company moments)
- Own narrative for existing clients across key moments to drive stakeholder engagement and partnership expansion
- Own the primary corporate pitch deck and keep it current with product strategy, clinical evidence, and competitive positioning
- Partner with Product Marketing to ensure product positioning lives within a company narrative
- Translate clinical research, outcomes data, and product capabilities into credible stories that resonate with executive buyers and clients alike
- Build and maintain a living narrative system: messaging hierarchy, core value propositions, and usage guidelines for cross-functional teams
- Build feedback loops with Growth and field teams to understand what's actually landing in buyer and member conversations
Benefits
- Employer-covered health, dental, and insurance plan options
- Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics
- Whole-self care through wellness partnerships
- Hybrid work
- In office meals
- Work together days
- 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
- Annual professional development stipend
- Access to a personal career coach through Maven for Mavens
- 401K matching for US-based employees, with immediate vesting
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
