Senior Manager, Growth & Strategic Initiatives

Expedia Group•West Hollywood, CA

3d•$155,000 - $217,000

About The Position

Expedia Group is seeking a Senior Growth & Strategic Initiatives Manager to lead the next chapter of creator and social media strategies. This role involves shaping brand equity, audience growth, content efficiency, reputation, acquisition, loyalty, and revenue by leveraging creator capabilities. The position focuses on building trust, relevance, and demand through creative ideas, strong partnerships, and a deep understanding of travelers on social media. The manager will connect business strategy with social media, creators, partnerships, and emerging commercial models, identifying and prioritizing strategic opportunities for the business. This is not a traditional campaign execution or talent management role, but rather one focused on mobilizing, integrating, scaling, measuring, and championing the work that makes creator and social media valuable across the business.

Requirements

Deep, senior-level experience (10+ years) in both social strategy and creator strategy.
Experience leading integrated, multi-brand or enterprise programs.
Ability to coach, develop, and up-level brand-level strategies in partnership with individual brand leads.
Experience translating business and marketing objectives into integrated social, creator, partnership, channel, and commercial strategies.
Experience selling strategies through compelling stories and data-backed recommendations to senior audiences.
Experience owning or leading global expansion, growth-market programs, local-market adaptation, platform-funded programs, and the scaling of creator-led assets for growth and paid social channels.
Experience developing creator commercialization or emerging business models, such as affiliate platforms, social-first commerce, loyalty, product integration, performance partnerships, creator-owned audiences, or new distribution models.
Portfolio and investment mindset; ability to recommend what to fund, stop, or sequence, and what information is needed before deciding.
Executive presence and judgment, including the ability to counsel senior leaders, challenge assumptions, navigate organizational complexity, and influence without formal authority.
Experience with creator amplification and measurement across owned, paid, and earned channels, using data and performance signals to sharpen strategy.
Strategic agency leadership experience.
Celebrity, high-profile talent, or major cultural partnership experience.
Experience building and leading teams.
Experience strengthening operating systems.
Experience raising talent capability beyond direct reporting lines.
Familiarity with AI-enabled tools and automation.
Exceptional storytelling ability to make complex strategic choices clear, compelling, and actionable.

Responsibilities

Determine how to win with creators and social media, and translate that into a compelling strategy that sells the investment and path to impact.
Shape the enterprise portfolio of creator and social investments, recommending which opportunities to fund, scale, sequence, or decline based on expected impact, commercial potential, and opportunity cost.
Own global expansion and cross-brand integration, determining what should travel across markets, what requires localization, and what should remain market-specific.
Scale high-quality assets and creator-led storytelling for growth and paid social channels.
Champion and scale creator business models, including affiliate monetization, creator commerce, loyalty integration, product and content partnerships, performance economics, creator-owned audiences, and platform partnerships.
Integrate across brand-level creator leads and up-level brand-level strategies in partnership with their owners.
Connect brand strategies to cross-brand and enterprise opportunities, identifying shared systems, learning, investment, and amplification opportunities.
Support measurement and use data, amplification insight, and performance signals to strengthen strategies and communicate impact across various environments.
Independently counsel senior leaders and influence across marketing, communications, media, product, loyalty, legal, finance, procurement, agencies, and geographic teams.
Lead agencies at the strategy and creative level.
Build scalable decision frameworks, operating mechanisms, and AI-enabled workflows.
Lead and develop a team of five or more.
Raise strategic standards and leadership capability across the broader creator and social community, including partnership with brand-level creator leads.