Senior Manager, Growth & Onboarding

Mudflap • Palo Alto, CA

6d • $146,000 - $162,000 • Hybrid

About The Position

Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense), while providing our fuel stop partners with access to new, hard-to-reach customers. We’re a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey. As Senior Manager, Growth & Onboarding, you’ll lead and scale the growth and onboarding strategy for the Mudflap Fuel Card. You’ll own the entire early customer journey—from application and activation to retention—shaping how fleets experience Mudflap during their critical first 12 weeks. Leading a high-impact team of 9, you’ll drive performance through data, strategy, and operational excellence. This is a high-visibility, high-ownership role for a strategic leader who loves building teams, optimizing growth, and creating exceptional customer experiences. We’re a team of talented individuals on a mission to improve a $1 trillion industry, with a high bar for quality, a commitment to continuous self-improvement, and an open mind to new ideas and methodologies.

Requirements

• 6+ years of experience in growth, onboarding, operations, or customer lifecycle leadership
• Proven track record improving conversion, activation, retention, and customer engagement metrics
• Highly analytical with experience using data, dashboards, and cohort analysis to drive decisions
• Strategic and hands-on operator who thrives in fast-paced, high-growth environments
• Strong people leader with a track record of building high-performing teams and scalable processes
• Passion for leveraging AI and automation to improve operations and customer experience

Nice To Haves

• Experience in PLG, fintech, logistics, marketplaces, or mobility is a strong plus

Responsibilities

• Own and optimize the customer journey from application through activation and early retention
• Drive funnel conversion, onboarding performance, and time-to-value improvements
• Identify friction points and implement scalable, customer-centric solutions
• Partner cross-functionally with Product, Marketing, Operations, and Customer Success to optimize growth and onboarding experiences
• Build scalable onboarding systems leveraging AI, automation, and human engagement
• Develop onboarding playbooks that improve fleet activation, stability, and long-term engagement
• Turn onboarding into a measurable, data-driven growth engine with clear business impact
• Lead, coach, and develop a high-performing team focused on operational excellence and customer outcomes

Benefits

• Commuter benefits to ease your travel
• Lunches and snacks to keep you fueled
• A collaborative, high-growth environment where you’ll work closely with talented teammates across the company
• Competitive salary and equity in a high-growth startup
• Multiple health benefit options
• Responsible Time Off
• 401(k) matching
• Opportunities and support for major career growth
• Annual Company offsite event (Mudfest!)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed