Senior Manager, Global SEO & AEO
About The Position
As a Senior Manager, Global SEO & AEO, you’ll be part of our Global Experience Management team working as a Remote employee. You’ll get to develop and execute the global SEO and AEO strategy aligned with business objectives, digital transformation goals, and market expansion plans. You will stay ahead of industry trends, algorithm updates, and emerging answer engine technologies (e.g., Google SGE, Bing Copilot, voice assistants) and proactively pilot new approaches to maintain competitive advantage. You will partner with Marketing, IT, Product, Communications, and Regional teams to embed SEO & AEO best practices in all content, product launches, and customer touchpoints. You will direct enterprise-level technical SEO initiatives, including site architecture, schema markup, crawl optimization, international SEO (hreflang, localization), and Core Web Vitals. You will guide content strategy to maximize organic reach, featured snippets, and answer box placements, and oversee keyword research, topic clustering, and content gap analysis for global audiences. You will establish KPIs, dashboards, and reporting frameworks, and leverage analytics to measure performance, inform strategy, and communicate impact to executive leadership. You will develop global frameworks to enable each market region to implement SEO & AEO best practices. You will ensure all SEO/AEO activities comply with global privacy regulations, brand guidelines, and accessibility standards. You will provide structured feedback loops to global analytics and digital platform teams, support larger Digital COE Team initiatives and perform other duties as assigned. You will demonstrate the SBD Values of Agility & Performance, Courage & Innovation, Inclusivity & Collaboration, Integrity & Accountability.
Requirements
- Bachelor’s or Master’s degree in Marketing, Digital Strategy, Computer Science, or related field.
- 6+ years of progressive SEO experience, with at least 2-3 years leading SEO programs at a large, multinational organization or agency, including experience managing direct reports or cross-functional teams.
- Strong analytical and problem-solving skills; proficiency in enterprise SEO tools (e.g., SEMrush, Conductor/BrightEdge, Screaming Frog, Google Search Console).
- Proven track record of driving organic growth and innovation at scale, ideally within consumer products sectors.
- Deep understanding of technical SEO, content optimization, and the evolving answer engine ecosystem.
- Experience managing large-scale, multilingual, and multi-brand digital portfolios.
Responsibilities
- Develop and execute the global SEO and AEO strategy aligned with business objectives, digital transformation goals, and market expansion plans.
- Stay ahead of industry trends, algorithm updates, and emerging answer engine technologies (e.g., Google SGE, Bing Copilot, voice assistants). Proactively pilot new approaches to maintain competitive advantage.
- Partner with Marketing, IT, Product, Communications, and Regional teams to embed SEO & AEO best practices in all content, product launches, and customer touchpoints.
- Direct enterprise-level technical SEO initiatives, including site architecture, schema markup, crawl optimization, international SEO (hreflang, localization), and Core Web Vitals.
- Guide content strategy to maximize organic reach, featured snippets, and answer box placements. Oversee keyword research, topic clustering, and content gap analysis for global audiences.
- Establish KPIs, dashboards, and reporting frameworks. Leverage analytics to measure performance, inform strategy, and communicate impact to executive leadership.
- Develop global frameworks to enable each market region to implement SEO & AEO best practices.
- Ensure all SEO/AEO activities comply with global privacy regulations, brand guidelines, and accessibility standards.
- Provide structured feedback loops to global analytics and digital platform teams.
- Support larger Digital COE Team initiatives and perform other duties as assigned.
- Demonstrate the SBD Values of Agility & Performance, Courage & Innovation, Inclusivity & Collaboration, Integrity & Accountability.
Benefits
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
- Discounts on Stanley Black & Decker tools and other partner programs.
- Access to a wealth of learning resources, including our digital learning portal.
- Competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement.
- Discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.
- Access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
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What This Job Offers
Job Type
Full-time
Career Level
Senior
