Senior Manager, Global Product Marketing

Ticketmaster•New York, NY

1d•$120,000 - $150,000•Remote

About The Position

Ticketmaster’s Product Marketing group operates as the client voice internally for our company. Our mission is to develop competitive, compelling, & cohesive narratives that connect our products & services to global client experiences. We advocate for our clients across the product lifecycle, building our B2B narrative across strategic priorities, enterprise products, and agile release cycles. This team serves as the glue between product, communications, sales enablement, and product design teams globally to bring new products to market. The Senior Manager, API Partnerships & e-Commerce, leads the go-to-market strategy for the products and integrations that put Ticketmaster's inventory everywhere fans buy. You'll own how we position, package, and promote our inventory distribution to partners, resellers, and platforms that extend our reach. This role is responsible for translating complex product capabilities into clear, compelling go-to-market strategies that drive business impact. You will partner cross-functionally with Product, Sales, Operations and regional teams to shape positioning, influence product direction, and deliver high-quality marketing outputs at scale. You'll also help operationalize global product marketing for our marketplace features, distribution portfolio, keeping messaging consistent, accurate, and effective across every partner-facing touchpoint.

Requirements

8+ years in product marketing, partner marketing, or technical marketing — ideally with API, platform, or distribution products.
A track record of taking technical products to market and driving measurable partner adoption.
Fluency translating technical concepts (APIs, integrations, SDKs) into clear value propositions for both business and developer audiences.
Strong cross-functional leadership you align Product, Sales, and Partnerships without formal authority.
You use AI to get sharper, faster work done and bring the rest of the team along by showing them how.
Strong project management skills — you juggle competing deadlines and consistently deliver on time.
Excellent writing and storytelling; you turn complex capabilities into content that lands.
Experience building messaging and enablement that scales across global, multi-region teams.
Comfort with data, you use market, competitive, and performance insights to sharpen strategy.
Fast-learner, adaptable, and receptive to feedback, as our business regrows your will need to keep a pulse on our quickly evolving product and client needs.
Put your client and end customer first in everything you do, not afraid to speak up for the client, advocate for the best experience, and have a strong sense of client needs.
Strong collaborator and team player who eagerly collaborates across a matrixed organization to drive successful go to market strategies and delightful client experiences.
Attention to detail on all tasks by meticulously reviewing work, identifying discrepancies, and consistently adhering to company standards and procedures.
Positive energy, passionate about the opportunity surrounding our products, the industry and fans.
A cultural driver brings fun, optimism, and togetherness each day.

Responsibilities

Lead go-to-market strategy and execution for distribution API and e-Commerce launches, new integrations, and feature releases.
Define positioning, messaging, and value propositions for our API and marketplace distribution products, translating technical capabilities into partner and fan benefits.
Own high-impact partner-facing content: pitch decks, one-sheets, integration narratives, developer-facing summaries, and release communications.
Drive global alignment on distribution messaging across regions so it scales consistently.
Build and run release communication frameworks that keep partners current on API and marketplace updates, versioning, and new capabilities.
Partner with Product to shape the distribution roadmap based on partner needs and market dynamics.
Collaborate with Sales and Partnerships to support partner onboarding, adoption, and external storytelling.
Maintain content systems and repositories so partner materials stay accurate, accessible, and version-controlled.
Synthesize market research, competitive intelligence, and performance data to inform marketplace strategy.