Senior Manager, Global Product Marketing, Fragrance

Sol de JaneiroNew York, NY
$110,000 - $140,000Hybrid

About The Position

Sol de Janeiro is seeking a Senior Manager, Global Product Marketing, Fragrance to shape the future of fragrance at the brand. This role involves blending innovative marketing strategies with product excellence to deliver standout results. The position offers an opportunity to bring game-changing innovation to market from conception through to commercialization, crafting consumer-first, scalable, and globally relevant go-to-market strategies. The role reports to the Director, Global Product Marketing, Fragrance.

Requirements

  • Bachelor's degree or equivalent required
  • 5-8 years of fragrance marketing
  • Proven success building global brands and leading product launches
  • Globally minded, culturally fluent, and consumer-obsessed
  • Strong strategic, creative, and analytical capabilities
  • Exceptional storytelling, presentation, and influencing skills
  • Trend hunter with a passion for innovation and culture
  • Resilient, adaptable, detail-oriented self-starter
  • Positive attitude

Nice To Haves

  • Prestige fragrance experience is a plus

Responsibilities

  • Strategically support the development of the 3-year rolling product launch calendar, focusing on Premium & “New Project” portfolio launches to drive growth, recruit new consumers and retain existing ones.
  • Develop elevated brand stories and compelling innovation narratives that bring product concepts to life, creating meaningful consumer connections and supporting globally relevant launches.
  • Deliver breakthrough innovations grounded in whitespace analysis, performance reporting and consumer-centric insights from internal and external sources (CMI, trend reports, regional and retailer data).
  • Partner in shaping the strategic direction of the olfactive portfolio, ensuring continued market leadership and expansion into new and differentiated fragrance territories.
  • Work with Director to manage cost and margin goals to meet financial objectives of the brand and category, assisting in setting COG & margin targets for launches.
  • Collaborate closely with cross-functional teams including Global Consumer Engagement, Product Development, and Regulatory to ensure successful product launches and consistent market performance.
  • Support development of comprehensive product marketing strategies that define and communicate clear points of difference and unique benefits of our products, ensuring they resonate with a global audience.
  • Conduct rigorous analysis of internal fragrance initiatives, leveraging data and analytics to identify fast-growing subcategories/trends to make strategic recommendations and optimize future launches.
  • Monitor and adapt marketing strategies based on consumer feedback and market trends to maintain competitive advantage.

Benefits

  • Competitive salary and bonus program for full-time team members
  • Flexible hybrid work environment with opportunities for collaboration and growth
  • Inclusive culture that values diverse perspectives and celebrates individuality
  • The chance to be part of a fast-growing, award-winning global beauty brand
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