Senior Manager, Global Paid Media - Brand & Video

Alo Yoga • Beverly Hills, CA

14h • $130,000 - $160,000

About The Position

We're looking for a media-obsessed Senior Manager to own Alo's global brand video and CTV strategy. You'll architect how Alo shows up on screen across US, EMEA, and APAC — deep in the media plan, the buy, the data, and the results. This is a high-ownership role for someone who treats media as a craft.

Requirements

• 7–10 years in paid media with deep expertise in video and CTV/streaming — inventory, buying models, targeting, and measurement.
• Experience managing media across multiple international markets and navigating global vs. local planning dynamics.
• Proven track record owning large media budgets and delivering measurable brand outcomes.
• Hands-on with media plans, flowcharts, and DSP/platform setups — you work at the executional level, not just the strategic one.
• Strong grasp of brand measurement: brand lift, reach & frequency, incrementality, and video's role in MMM.
• Experience managing agency partners with high standards for performance and accountability.
• Clear, confident communicator across functions and geographies.

Nice To Haves

• Background in fashion, beauty, wellness, or lifestyle DTC is a plus.

Responsibilities

• Global media strategy and planning for brand video and CTV/streaming across priority markets — from annual planning through in-flight optimization.
• Significant global paid media budget: channel mix, pacing, reallocation, and performance across markets.
• External agency relationship — setting direction, reviewing flowcharts and media plans, and holding partners to executional and performance standards.
• Hands-on campaign execution: targeting, trafficking, QA, and creative briefing for video assets across markets and platform specs.
• Global measurement framework for brand video — KPIs by market, MMM inputs, and incrementality testing roadmap.
• Regular performance reporting to senior leadership with clear global and market-level read-outs.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 101-250 employees