Senior Manager, Global Marketing, Sebastian

Wella

34d•$120,000 - $140,000•Hybrid

About The Position

The Wella Company is seeking a strategic and creative Global Senior Marketing Manager to join the Sebastian Professional Global Marketing Team. This role is for marketers who want to shape culture, challenge conventions in pro hair, and create work that inspires stylists globally. In this dynamic role, you will help set the global haircare strategy and lead the development of innovative new products and drive end-to-end marketing execution for the iconic haircare and styling portfolio. Reporting to the Sr. Director of Global Marketing, you will play a critical role in shaping the future of the brand—translating cultural and consumer insights into breakthrough innovation and compelling campaigns that resonate with salon professionals, their clients, and customers worldwide. You will manage all aspects of product innovation, portfolio strategy, and go-to-market strategy. You will collaborate with cross-functional teams across Product Development, R&D, Education, Regulatory, Legal, Packaging, Creative, Supply Chain, Global Marketing Teams, Global Sales, Brand Activation, and external agencies to bring new ideas to life—from concept to shelf to salon. The ideal candidate is a passionate beauty marketer and a natural collaborator, with a pulse on trends, strong project management skills, and a deep understanding of salon professional needs.

Requirements

8+ years in brand management, product development, or marketing (haircare or beauty industry experience required)
Proven track record launching new products
Must have prior project management experience and know how to anticipate and integrate workflows
Versed in managing cross-functional teams, serving as a role model
Strong strategic thinking, ability to deduce conclusions from market research
Excellent communication, collaboration, and project management abilities
Passion for professional haircare and beauty, creativity, and understanding of professional and consumer needs
High attention to detail and ability to manage multiple priorities
Financial acumen (budget management, business cases, P+Ls)
Advanced presentation skills and story telling for senior level audiences
Proficiency in Microsoft Office (Word, Excel, PowerPoint)
Bachelor’s degree in Marketing, or related field

Nice To Haves

MBA a plus
You have a strong pulse on beauty trends and cultural shifts.
You’re equally creative and analytical, able to zoom out strategically and dig into details. (Business acumen plus creative intuition)
You’re a self-starter who thrives in fast-paced environments and loves a new challenge.
You’re a team player who leads with initiative, collaboration, and integrity.
You’re motivated by innovation and pushing creative boundaries.
You have experience bringing haircare or beauty products to market and understand formula development.
Growth mindset, resilience, and adaptability to thrive in an evolving, entrepreneurial environment.

Responsibilities

Translate professional insights, cultural trends, and consumer behavior into differentiated product concepts, positioning, and global campaigns.
Act as a senior marketing thought partner, shaping brand strategy and long-range innovation pipeline in close collaboration with senior brand leadership.
Own portfolio strategy including new launch forecasting, sizing, and business case development.
Present clear recommendations to leadership, challenging briefs and sharpening facts to drive confident decision-making.
Stay deeply connected to pop culture, music, and emerging trends to inform brand relevance and creative direction.
Lead end-to-end new product development in the styling category, building strong product briefs and data-driven business cases aligned to brand, performance, and financial targets.
Own stage-gates for cross-functional alignment to deliver high-performance, margin-accretive innovation.
Partner with R&D and Supply Chain to manage development timelines and ensure on-time launches meeting cost of goods benchmarks (COGs).
Communicate project status, risks, and key decisions clearly to internal and external stakeholders.
Co-develop new salon service concepts with the Professional Education team to inspire stylists and drive in-salon excitement.
Partner with Consumer Market Research to brief, test, and validate concepts with professional stylists and research partners.
Craft market-leading product positioning marketing concepts and compelling claims for new launches.
Partner closely with Packaging to lead pack briefs, color and material direction, and artwork routing, ensuring packaging delivers on brand vision, shelf impact.
Lead briefs for go-to-market planning and launch execution in collaboration with Brand Activation and global markets in order to drive integrated 360 marketing strategies that win with both professional stylists and consumers.
Manage clear, strategic creative briefs aligned with brand strategy across salon, prestige, e-commerce, and social channels.
Craft compelling marketing copy and positioning across platforms.
Own merchandising strategy for new launches, including defining merchandising concepts and leading the development of merchandising copy that clearly communicates product benefits and brand positioning in-salon and across channels.