Senior Manager, Premium Batteries -Communications

Energizer Holdings•Clayton, MO

About The Position

The Senior Manager, Global Marketing – Batteries Brands & Communications is responsible for leading Energizer, EVEREADY, RAYOVAC and Varta battery brands, communications, and creative strategies as well as executions to deliver objectives, equity, sales and profit goals are achieved. The role is responsible for stewarding brands, crafting communication strategies, shaping media strategies, and developing global creative content to achieve performance objectives by connecting with consumers.

Requirements

4-Year College degree with an emphasis on Business Administration or Marketing
Ability to influence senior management and support functions Globally
Demonstrated competencies in collaboration, team leadership and achieving results in alignment with stated company and business segment strategy

Responsibilities

Demonstrate an on-going understanding of batteries business via analysis through key tools. Understand competitive intelligence and changing marketplace dynamics for input into global strategies
Lead strategies for all brand positionings and consumer targets and how to translate into sales results
Lead global creative strategies and development - manage entire production process including research, development, reviews, production, editing, agency feedback and asset delivery
Shape and drive the social/digital strategy and execution to drive engagement
Partner with the Media Team to develop media briefs, ensure aligned upon media plans meet brand and creative objectives, develop strategic creative rotation recommendations, and execute media trafficking
Drive development and deployment of the Marketing Cycle plan for battery branded communications. The primary components for which this role is accountable include:
Set the overall communications strategy aligned with the brands’ strategies based on the company, consumer, competitive and marketplace dynamics
Lead development and execution of the 3-year communications cycle plan serving as the primary liaison to creative agencies including briefing, reviews, feedback and compliance with SOW.
Lead development of creative and messaging strategies, objectives and tactics.
Lead strategic analysis and research plans for Brand Health, Consumer Perceptions in conjunction with Consumer Insights Team to measure and track both creative and brand performance. Partner to gain additional insights into consumers, brands, competition, etc.
Lead and drive collaboration to deliver annual global marketing plans that support Brands and Communications initiatives / key projects include consumer rationale, supporting area assets, marketing guidelines, creative assets, and more as outlined in the asset grid
Partner with broader Batteries Category team on critical initiatives, strategies and support
Develop and deliver engaging presentations as part of global deployment process
Facilitate communication between Global and Activation Marketing by developing strong relationships with Activation Leaders and others through regular contact, securing appropriate feedback on cycle plans, asset grid, acting as a brand steward for Activation-led creative when related to ad hoc creative request.
Provide guidance to other team members who participate in communications and brand efforts as appropriate
Perform additional duties as assigned