Senior Manager Global Events

F5•San Jose, CA

1d•Hybrid

About The Position

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive. As the Senior Manager Global Events, you will lead as the strategic orchestrator for our global events that drive business growth and stakeholder engagement. You will not just "run events" but create experiences that connect human-centric design with data-driven business results.

Requirements

Bachelor’s degree (BA/BS) in Marketing, Communications, Business or related field
10+ years of B2B event marketing experience, preferably in technology organizations
Skilled in optimizing event-driven demand generation and lead management workflows
Experience managing and developing teams in a fast paced, high-volume environment
Experience working in global, matrixed organizations
Experience supporting multi-region campaign execution
Familiarity with marketing automation platforms (Marketo, Allocadia, Cvent and CRM systems (Salesforce)

Responsibilities

Drive the high-level strategy for the AppWorld portfolio, directing the flagship NAMER event while consulting and supporting as needed on the 8 regional events.
Manage a diversified portfolio of curated experiences for high impact Security events such as RSAC, Black Hat and Gartner, Alliances events such as Google Next, Nvidia GTC and many others as well as playing a strategic role in our AI events.
Define our presence, building the playbooks and audience journeys, overseeing the budgets and agencies, and ensuring that our various events work together as a cohesive system rather than standalone occurrences.
A strong collaborator, you will work closely with our Creative, Field and Marketing teams to define and deliver exceptional events.
Lead, mentor, and inspire a team of professional event leaders, strategically matching talent to events to ensure high-impact execution
Define clear roles, responsibilities and performance expectations
Foster a culture of operational excellence, accountability and continuous improvement
Build capabilities across the team for performance optimization
Develop and evolve a comprehensive event roadmap that aligns with F5 priorities and the broader revenue marketing strategy.
Collaborate with leadership to define and execute the short- and long-term strategic vision for the global events program including executive engagement and meetings for sales and field teams.
Define the purpose, audience focus, and success measures (KPIs) such as Event ROI, Pipeline Influenced.
Define, track and communicate outcomes and results in a timely manner.
Act as the "conductor" across cross-functional teams (Sales, Marketing, Product, and Finance) to ensure all departments are unified and informed behind all the event goals.
Serving as the central point of contact to synchronize planning, facilitate sign-offs, and maintain organizational alignment, in conjunction with the Senior Director.
Build and optimize scalable processes for: Campaign execution and playbook workflows Reporting and performance tracking Leveraging effective use of marketing automation and CRM systems Identifying and addressing bottlenecks in event processes Understanding best practices and implementing new ideas