Senior Manager, Global Creator Programs

Twitch•Seattle, WA

4d•Hybrid

About The Position

The Senior Manager, Global Creator Programs owns the end-to-end execution of Twitch’s global scaled creator activation program, a structured system for recruiting, developing, and retaining creators through community-driven programming and milestone-based progression. The role builds and operates program infrastructure, works with regional community leads, and helps creators reach meaningful retention milestones. Working cross-functionally with Partnerships, Product, Engineering, Business Development, and Marketing, the role delivers membership and retention targets and reports program performance to senior leadership. The position reports to the Sr. Manager of Global Creator Programs. It may be based at Twitch headquarters in San Francisco or a hub in Seattle, Irvine, or New York City, with West Coast (PST) working hours.

Requirements

At least 6 years in program management, community operations, or creator/influencer ecosystem roles, or equivalent experience.
Track record of building and scaling programs from early stage to thousands of participants.
Experience working across distributed teams, including contractors or vendor relationships across multiple regions.
Strong operational skills building scalable systems, processes, and workflows, and ability to partner effectively across Product, Engineering, Marketing, and Partnerships.
Data-driven mindset and comfort using AI and automation tools to improve program efficiency without compromising creator experience.
Excellent written and verbal communication skills, including writing effective narratives and presenting program strategy to Directors and VPs.

Nice To Haves

Enthusiasm for Twitch.
Experience running cohort-based programs such as accelerators, bootcamps, or creator programs, and experience with creator onboarding and retention.
Familiarity with community platform architecture such as Discord or Slack, bots, and automation tools.
Fluency with data and project-management tools such as Tableau, Mode, Salesforce, and Airtable.
Multilingual or cross-market experience.

Responsibilities

Own the operational strategy and execution of the scaled retention program, including community infrastructure, progression systems, and cohort-based programming.
Work with contract-based regional community leads on community operations, programming facilitation, and cohort support across priority markets.
Design and run rolling cohort programs, including facilitator management and educational programming such as webinar series and office hours.
Develop and execute regional go-to-market plans to drive program membership and creator activation.
Own the creator verification pipeline and ensure participants meet eligibility criteria and represent active, authentic creators.
Define, track, and report program success metrics, including membership, conversion, retention milestones, and time-to-graduation.
Identify and mitigate program risks early, and iterate on program design based on creator feedback and performance data.

Benefits

Medical, dental, vision, and disability insurance.
401(k) and 401(k) matching.
Maternity and parental leave.
Flexible PTO and paid time off.
Amazon employee discount.
Sign-on payments and restricted stock units (RSUs).
Prescription coverage, Basic Life and AD&D insurance, and optional supplemental life plans.
Employee Assistance Program (EAP), mental health support, and Medical Advice Line.
Flexible Spending Accounts.
Adoption and surrogacy reimbursement coverage.