Senior Manager, Global Creator Programs
About The Position
The Senior Manager, Global Creator Programs owns end-to-end execution of Twitch’s global scaled creator activation program, a structured system that recruits, develops, and retains creators through community-driven programming and milestone-based progression. The role builds and operates the program’s infrastructure, works with distributed regional community leads, and helps creators reach meaningful retention milestones. It collaborates across Partnerships, Product, Engineering, Business Development, and Marketing to achieve membership and retention targets, then reports program performance to senior leadership. The position is based at Twitch’s San Francisco headquarters or a hub in Seattle, Irvine, or New York City, with West Coast (PST) working hours. It reports to the Sr. Manager of Global Creator Programs.
Requirements
- 6+ years in program management, community operations, or creator/influencer ecosystem roles, or equivalent experience.
- Track record of building and scaling programs from early stage to thousands of participants.
- Experience working across distributed teams, including contractor or vendor relationships across multiple regions.
- Strong operational skills, including building scalable systems, processes, and workflows, and partnering effectively across Product, Engineering, Marketing, and Partnerships.
- Data-driven mindset and comfort using AI and automation tools to improve program efficiency without compromising creator experience.
- Excellent written and verbal communication, including writing effective narratives and presenting program strategy to Directors and VPs.
Nice To Haves
- Enthusiasm for Twitch.
- Experience running cohort-based programs such as accelerators, bootcamps, or creator programs, and experience with creator onboarding or retention.
- Familiarity with community platform architecture, including Discord and Slack, as well as bots and automation tools.
- Fluency with data and project management tools such as Tableau, Mode, Salesforce, and Airtable.
- Multilingual or cross-market experience.
Responsibilities
- Own the operational strategy and execution of the scaled retention program, including community infrastructure, progression systems, and cohort-based programming.
- Work with contract-based regional community leads on community operations, programming facilitation, and cohort support across priority markets.
- Design and run rolling cohort programs, including facilitator management and educational programming such as webinar series and office hours.
- Develop and execute regional go-to-market plans to drive program membership and creator activation.
- Own the creator verification pipeline, ensuring participants meet eligibility criteria and represent active, authentic creators.
- Define, track, and report program success metrics, including membership, conversion, retention milestones, and time-to-graduation.
- Identify and mitigate program risks, and iterate on program design based on creator feedback and performance data.
Benefits
- Medical, dental, vision, and disability insurance.
- 401(k) and 401(k) matching.
- Maternity and parental leave.
- Flexible PTO and paid time off.
- Amazon Employee Discount.
- Sign-on payments and restricted stock units (RSUs).
- Basic Life and AD&D insurance, with optional supplemental life plans.
- Employee Assistance Program (EAP), mental health support, and a medical advice line.
- Flexible Spending Accounts.
- Adoption and surrogacy reimbursement coverage.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
