Senior Manager, Global Cards, International CoBrand Capabilities and Innovation

Marriott•Bethesda, MD

14d•$110,400 - $159,000•Hybrid

About The Position

The Senior Manager, International Cobrand Capabilities and Innovation, is a member of the International Cards team leading initiatives to improve and innovate digital and marketing strategies to support our International cobrand markets. In partnership with internal colleagues, bank partners, and agency partners, this role is responsible for identifying and developing new capabilities, channels, and placements across Marriott’s ecosystem that deliver on account acquisition and engagement goals.

Requirements

4-year degree from an accredited university in Business Administration, Marketing, or related major; or equivalent experience
5+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance
Experience managing and defining transformational strategies for business units
Success in leading partnerships and navigating complex matrixed organizations

Nice To Haves

Member acquisition experience
Project management experience
Proven track record of planning and leading both strategic projects and tactical execution of marketing campaigns
Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity
SEO marketing experience a plus

Responsibilities

Sets and champions our International Card Products’ vision across our digital ecosystem
Lead and influence strategies to drive portfolio growth for all of our International products in manner that is effective and relevant to market conditions and consumer preferences
Support expansion of On Property and associate card acquisitions efforts
Thinks creatively and practically to develop, execute, and implement new capabilities across our channels
Plan, coordinate, implement and manage these strategies and capabilities across web, mobile app, email, and local channels
Champions leaders’ vision for service delivery and priorities
Determines priorities, schedules, plans, and necessary resources to promote the completion of projects on schedule
Communicates a clear and consistent message regarding departmental goals to produce desired results
Provides recommendations and solutions to improve the effectiveness of our marketing across owned channels
Analyzes information and evaluates results to choose the best solution and solve problems
Monitor the share of wallet, customer sentiment and benefits of each of the card portfolios
Partner with digital, insights and agency partners to develop and maintain cardmember lifecycle journey and templates
Own, maintain, and regularly share out a Best Practices repository for card marketing with our International Markets
Own, update, and improve the cardmember lifecycle journey through Service Emails
Support on New Market launch efforts as necessary
Oversee ad-hoc marketing projects as needed, to support Global Cards strategic goals