Manager, MarTech Strategy, Capabilities & Innovation
KOHLS•Menomonee Falls, WI
•Hybrid
About The Position
As the Marketing Technology Manager, you will lead capability domains within Kohl’s MarTech Strategy, Capabilities & Innovation (MTSCI) function, shaping the design, modernization and scale of marketing capabilities. You will translate strategy into actionable roadmaps and future-state designs, while driving innovation and AI-enabled opportunities. In partnership with Marketing, Technology, and MOps, you will deliver scalable, governed solutions that advance marketing performance and agility.
Requirements
- Bachelor’s degree in Marketing, Business, Engineering, MIS, Information Systems, Analytics, or a related field
- 5+ years of relevant experience in marketing technology, digital marketing and operations, CRM, customer data, digital strategy, analytics, workflow / content operations, media technology, or related capability design roles
- 5+ years of experience leading cross-functional marketing technology / marketing capability / innovation initiatives and managing projects with increasing responsibility.
Nice To Haves
- Experience with enterprise marketing technology platforms, including CRM, CDP, marketing automation, CMS, DAM, decisioning / recommendation platforms, analytics, and media tech tools
- Experience in retail, e-commerce, loyalty, lifecycle marketing, omnichannel marketing, or high-volume content environments.
- Experience with IT development and delivery processes such as Agile, Kanban, SAFe, or similar methodologies and tools.
Responsibilities
- Lead MTSCI assigned capability domains, setting strategy and roadmap aligned to business priorities, dependencies, and maturity goals.
- Lead the successful definition, design, planning, implementation, execution and measurement of cross-functional marketing technology and capability initiatives
- Identify and integrate innovation, transformation, automation, and AI opportunities into domain roadmaps, recommendations, and future-state solutions.
- Translate business goals, pain points and opportunities into requirements, use cases, success criteria and future-state capability designs
- Align cross-functionally on priorities, tradeoffs and solution direction, identifying capability and ecosystem gaps and developing recommendations that improve scalability, interoperability and effectiveness
- Evaluate platforms, vendors and emerging marketing and AI technologies, assessing business value, ecosystem impact, scalability and long-term sustainability
- Establish governance principles, design standards and decision frameworks, providing oversight through design, build and validation to ensure alignment with business intent and measurable value
- Define or support success criteria, performance visibility and value realization measures for capability initiatives, using outcomes and feedback to inform roadmap evolution
- Coach and guide the aligned Marketing Technologist, strengthening the quality of discovery, documentation, analysis, recommendations and overall domain execution
- Additional tasks may be assigned
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What This Job Offers
Job Type
Full-time
Career Level
Manager
