Senior Manager, GEO

dentsu•Detroit, MI

2d•$80,000 - $100,000•Hybrid

About The Position

We are looking for a Senior Manager, Paid Search who is passionate about researching and learning about GEO/ LLMO/ AI Discoverability, to join our team. Reporting into the Director, the Senior Manager will be the daily lead and implements strategy, performance of all accounts against Goals, adherence to deadlines and development of the account team. You will also manage 3 junior teammates.

Requirements

4.5+ years of experience in a digital ad agency, with a focus on PPC/SEM
2+ years of managerial experience, including experience developing and mentoring a team
Complete mastery of Search Engines and third-party tools, including SA360
Adobe Advanced Excel skills (can maintain complex spreadsheets)
Experience developing strategy and find solutions in a client-centric environment
Project and resource management skills
Experience working with financial data and budgets

Nice To Haves

Profound (GEO TOOL) is a plus

Responsibilities

Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.
Execute retail campaigns and traditional search campaigns, including account setup, campaign builds, daily optimization, bid strategy development and budget pacing.
Assist with media plan creation from visual aids to detailed descriptions of partners and strategy.
Interpret performance reports to provide actionable insights and analysis.
Ensure campaigns are run to agreed upon best practice guideline.
Assist and attend both internal and external weekly calls and meetings with clients and vendors.
Collaborate across our client team and channels.