Senior Manager, GEO
About The Position
At dentsu, we help leading brands win visibility across a search landscape that’s changing fast. We’re looking for a Senior Manager, GEO to lead day‑to‑day strategy, team operations, and client delivery across traditional SEO and AI‑powered discovery for a complex enterprise client. This is not a legacy SEO role with a new label. You’ll be a leader in reshaping discovery through generative AI, answer engines, and LLMs - and help turn what’s emerging into structured, scalable programs. You’ll lead teams, partner with senior stakeholders, and balance technical rigor with experimentation as the discipline evolves. This role is ideal for a strong SEO leader who is excited by the search evolution.
Requirements
- 5+ years of SEO experience, ideally in an agency or enterprise environment
- 1+ years of direct people management experience
- Proven experience leading enterprise‑level accounts and complex workstreams
- Deep understanding of technical SEO, content strategy, on‑page/off‑page optimization, and performance analysis
- Working knowledge of HTML, CSS, JavaScript, and structured data
- Hands‑on experience with tools like Google Search Console, GA4, Adobe Analytics, Screaming Frog, BrightEdge, Semrush, Ahrefs, or similar
- Strong ability to turn complex data into clear narratives and actionable recommendations
- Confident, credible presence with client stakeholders
- Curious about how AI systems surface, interpret, and cite information
- Energized by ambiguity and motivated to build in a growing space
- Grounded in performance and data—but excited to test, learn, and iterate
- Actively engaged in the industry and able to form informed points of view
- Comfortable leading teams through change and developing workstreams
Nice To Haves
- Exposure to GEO / AEO / LLMO workflows preferred, including AI visibility or citation analysis (e.g., Profound, Bluefish)
Responsibilities
- Shape and evolve the team’s GEO approach, identifying new opportunities, testing emerging tactics, and translating learnings into best practices
- Partner closely with the Director on account direction, priorities, and escalations
- Serve as the primary day‑to‑day client contact and escalation point, leading working sessions, presentations, and strategic discussions
- Lead technical audits across crawlability, indexation, site architecture, structured data, and Core Web Vitals
- Guide keyword research, competitive analysis, content opportunity assessments, and AI visibility evaluations
- Lead GEO workstreams focused on content clarity, authority signals, citation readiness, and discoverability in generative search experiences
- Translate technical findings and performance trends into clear, prioritized recommendations tied to business outcomes
- Oversee performance reporting, insights, and business cases tied to GEO & SEO Impact
- Monitor scope, pacing, and delivery quality—surfacing risks early and escalating as needed
- Support major initiatives including site migrations, redesigns, CMS changes, and large‑scale launches
- Partner cross‑functionally with content, analytics, media, development, and client teams
- Manage and develop junior team members through coaching, feedback, and career support
- Oversee team workflows, prioritization, and QA to ensure client‑ready delivery
- Support hiring and onboarding, helping new team members ramp quickly and effectively
- Improve processes, templates, and ways of working to increase efficiency and elevate quality
- Contribute to broader capability building through training, POVs, and thought leadership
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
