Senior Manager, Genesis Incentives & Competitive Analysis

Hyundai Motor CompanyFountain Valley, CA
$114,800 - $164,000Onsite

About The Position

At Genesis, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package. It’s time you rethink what you expect from an employer. At Genesis, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

Requirements

  • Bachelor’s degree required.
  • Eight or more years of Sales Operations and/or region experience required.
  • Three to five years of supervisory experience required.
  • Demonstrated fluency with AI and automation tools applied to reporting, competitive analysis, and process improvement required.
  • Proven executive presentation experience, with the ability to communicate clearly and effectively to VP- and SVP-level audiences required.
  • Proven cross-functional leadership skills, with the ability to lead initiatives spanning multiple functions and influence senior stakeholders.

Nice To Haves

  • Master’s Degree a plus.
  • Automotive OEM or auto finance company experience preferred.
  • Experience with incentive program management, financial governance of marketing/sales spend, or budget management at a national OEM/captive level preferred.

Responsibilities

  • Lead U.S. Genesis lease and finance programs, including monthly execution and mid-month adjustments.
  • Manage MSPs end-to-end: proposals, approvals, finance alignment, reconciliation, and amendments.
  • Drive lease loyalty/retention strategy; lead cross-functional task forces and share dealer best practices with executives.
  • Develop midterm (MTP) and long-range (LRSP) incentive plans for current and future models.
  • Support new vehicle launches as incentives SME; design competitive offers.
  • Own national incentives budget, PNVS, forecasting (3+9/4+8), and financial alignment.
  • Evaluate program cost, ROI, elasticity, and payback; deliver insights for decision-making.
  • Oversee reconciliation, variance analysis, and claims to ensure compliance and accuracy.
  • Track competitor programs and third-party data (e.g., J.D. Power PIN); recommend countermeasures.
  • Present executive updates on strategy, budget, and competitive landscape.
  • Implement AI/automation to enhance reporting, analytics, and productivity.
  • Manage SAP incentive operations and ensure month-end readiness with IT.
  • Oversee affinity programs, retailer communications, and Genesis.com offers.
  • Maintain Incentive Guide/Playbook and lead dealer training support.
  • Coordinate pricing strategy (RMAP, Hyundai Circle, company cars) with Sales Planning.
  • Standardize governance processes and support cross-functional initiatives (Marketing, CRM, Field Ops).
  • Lead and develop incentives team; own MSP governance and strategic decision-making.

Benefits

  • Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
  • Holiday Pay - the company shuts down with pay between Christmas and New Years.
  • Vacation and sick time off
  • Healthcare insurance (medical, dental, and vision)
  • 401(K) company match
  • Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
  • Basic life insurance, short- and long-term disability
  • Mental health, wellbeing, and employee assistance program
  • Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)
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