Senior Manager, Genesis CRM

Hyundai Motor Company • Fountain Valley, CA

1d • $114,800 - $164,000 • Onsite

About The Position

At Genesis, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package. It’s time you rethink what you expect from an employer. At Genesis, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

Requirements

• Must have a high school diploma.
• Eight or more years of relevant experience.
• Three or more years of managing a team.
• Three or more years of direct CRM experience.
• Advanced working knowledge of CRM-related MarTech, data modelling, and customer segmentation.
• Ability to problem solve, make recommendations, and operate with an entrepreneurial spirit within a team.
• Ability to manage high-paced environment with multiple projects and agency personnel.
• Ability to develop strong interpersonal relationships at a variety of levels.
• Ability to work on multiple projects and set priorities.
• Strong written and oral communication skills, with ability to create executive level presentations.

Nice To Haves

• Bachelor’s degree preferred.
• Master’s degree a plus.
• Automotive industry experience highly preferred.
• Agency and/or vendor experience, a plus.

Responsibilities

• Manage and deliver CRM programs to drive vehicle demand and better customer engagement.
• Manage direct and email communications programs as well as the overall new vehicle marketing communications for owners, hand raisers and prospects.
• Oversee the digital CRM ecosystem and develop cross-channel customer journeys.
• Provide business leadership and manage marketing agencies.
• Provide creative and directional support.
• Oversee CRM performance analytics and reporting.
• Lead owner, hand-raiser, and prospect communications and engagement programs, including strategy, execution, reporting, and cross-functional coordination with GMA, IT, and agencies.
• Oversee daily operations and development of new vehicle marketing programs, including email and direct mail campaigns.
• Manage multiple CRM agencies, providing strategic leadership to ensure aligned, on-budget campaign delivery.
• Utilize emerging technologies and data to enhance customer engagement and operational efficiency.
• Develop customer engagement strategies supporting Genesis brand growth, demand generation, loyalty, and vehicle sales.
• Oversee digital ecosystem development to enable a 360-degree customer view and seamless cross-channel journeys.
• Design and evolve customer loyalty programs, including gifting, events, and owner community building to boost advocacy and NPS.
• Collaborate across internal teams and external partners to ensure program alignment and execution.
• Ensure compliance and accuracy across CRM and digital CX initiatives in partnership with legal, privacy, and incentives teams.
• Deliver campaign performance reports to leadership, marketing, sales, and regional stakeholders.
• Maintain executive presence, preparing and presenting strategic briefings.
• Manage and track budgets effectively.
• Lead team performance management and development.
• Exercise decision-making authority and drive results with significant departmental impact.

Benefits

• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Years.
• Vacation and sick time off
• Healthcare insurance (medical, dental, and vision)
• 401(K) company match
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
• Basic life insurance, short- and long-term disability
• Mental health, wellbeing, and employee assistance program
• Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: High school or GED