Senior Manager, Experiential Marketing

GoFundMe

2h•$163,500 - $245,500•Remote

About The Position

GoFundMe is seeking an experienced events leader to own and evolve its experiential marketing function. This role will set the strategy and lead execution for Collaborative, the annual flagship conference, and a portfolio of over 40 field events. These events aim to drive pipeline, deepen customer relationships, and advance GoFundMe's position in the nonprofit sector. This is a senior role with significant ownership, including an impactful pipeline influence target, management of direct reports and contractors, and cross-functional collaboration with Sales, Customer Success, Product, and Marketing. The ideal candidate will shape GoFundMe's market presence and build the infrastructure for scalable execution.

Requirements

8–12 years of experience in event marketing, experiential marketing, or field marketing
3–4 years managing a team
Proven track record leading large-scale B2B events (ideally 1,000+ attendees with multi-track programming, executive engagement, and sponsor management) with direct accountability for pipeline impact.
Demonstrated ability to build or scale an events function, not just execute within one.
Executive presence and comfort presenting strategy and results to senior leadership.
Strong cross-functional instincts; experience aligning Sales, Customer Success, and Marketing around shared event goals at a peer level.
Budget ownership experience and a rigorous approach to ROI tracking and reporting.
Highly organized and calm under pressure, with the ability to manage competing priorities across a complex event calendar.
Proficiency with Salesforce, Swoogo, ClickUp, or similar event and project management tools.
Willingness to travel up to 30% of the time.

Nice To Haves

Experience in B2B SaaS, nonprofit technology, or a mission-driven organization preferred.
Bachelor's degree in Marketing, Communications, or a related field.
Experience building or scaling event programs in a high-growth company.

Responsibilities

Own the annual events strategy across Collaborative and the full field marketing calendar, aligned to pipeline, retention, and brand goals.
Build and evolve the events function, including program architecture, vendor partnerships, and process infrastructure, to support scale and consistency.
Manage the Experiential Marketing budget and ensure programs deliver measurable ROI.
Serve as the internal authority on event experience design, from content and speaker strategy to on-site activation and audience engagement.
Represent Experiential Marketing in leadership planning cycles and cross-functional forums as a peer to other marketing leaders.
Lead end-to-end planning and execution of Collaborative, GoFundMe's annual customer conference.
Own the attendee experience strategy for Collaborative, including programming, customer and sales engagement tracks, and production quality.
Partner with Sales and Customer Success to maximize pipeline influence and executive engagement before, during, and after Collaborative.
Drive toward the annual pipeline and attendance targets for Collaborative with clear milestones and accountability structures.
Oversee a portfolio of 40+ field events, roundtables, meetups, and partner activations.
Ensure field events are locally relevant, audience-specific, and tied to measurable pipeline and retention outcomes.
Coordinate sponsored third-party event participation, including strategy, logistics, and sales activation.
Manage and develop a team of direct reports and contractors.
Set clear priorities, provide ongoing coaching, and build a high-performing, accountable team culture.
Model cross-functional collaboration and help the team navigate stakeholder complexity with confidence.
Define KPIs for all event programs and report regularly on pipeline influence, attendee engagement, and ROI.
Use post-event data and field insights to continuously improve event formats, content, and targeting strategy.
Bring field intelligence to Marketing leadership to inform broader GTM priorities and messaging.
Act as the primary events partner to Sales, Customer Success, and Product, translating business priorities into event strategy.
Lead cross-functional project management to keep programs on track, on budget, and aligned to shared goals.
Represent Experiential Marketing in leadership planning cycles and cross-functional forums.