Senior Manager, Event Sponsorship Program

Snowflake•Menlo Park, CA

11d•$165,000 - $216,300•Hybrid

About The Position

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Where Data Does More. Join the Snowflake Team. Snowflake is experiencing exponential growth, and we're scaling our team to help enable and accelerate our growth. We're passionate about our people, our customers, our values, and our culture. We're also looking for people with a growth mindset and the pragmatic insight to solve for today while building for the future. As a Snowflake employee, you will be accountable for supporting and enabling diversity and belonging. Snowflake is seeking a dynamic and results-oriented Senior Manager, Event Sponsorship Program to join our high-performing Events team. This role is for a sponsorship professional with a passion for building impactful partnerships and a strategic mindset that aligns business goals with innovative sponsor experiences. You'll play a pivotal role in developing and executing sponsorship strategies across our marketing events portfolio. You'll collaborate with cross-functional teams and external partners to secure and grow high-value sponsorships that enhance event impact, elevate the brand, and deliver measurable business results. This hybrid role requires in-office attendance at either the Menlo Park or New York campus.

Requirements

12+ years of experience
At least 3 years of experience in sponsorship sales with a strong track record in revenue generation and partner engagement
At least 2 years of experience managing a team.
Proven ability to develop and execute strategic sponsorship initiatives that drive business impact.
Skilled in navigating a dynamic environment and can adapt strategies to evolving business needs.
Strong experience in complex, matrixed organizations, leading cross-functional collaboration.
Exceptional relationship-building and negotiation skills, fostering strong partnerships with internal and external stakeholders.
Skilled in managing multiple initiatives simultaneously, ensuring timely execution and measurable outcomes.
Track and report on sponsorship performance to deliver insights for continuous improvement.
A bachelor's degree in a relevant field is required.
Follow the company’s confidentiality and security standards for handling sensitive data.
Abide by the company’s data security plan as an essential part of their duties.
Keep customer information secure and confidential.

Nice To Haves

AI-native thinkers
Low-ego individuals who thrive in dynamic and fast-moving environments
Experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results.
Growth mindset and the pragmatic insight to solve for today while building for the future.

Responsibilities

Develop and execute a comprehensive sponsorship sales strategy to drive revenue and meet business goals.
Create compelling sponsorship packages, proposals, and presentations tailored to potential partners across a growing portfolio of proprietary events.
Identify, pitch, and secure sponsors for our global strategic events, ensuring alignment with event and brand objectives.
Manage the full sponsorship lifecycle, from prospecting and negotiations to activation and renewal.
Cultivate and maintain strong relationships with sponsoring partners, ensuring their success and satisfaction.
Actively and creatively seek opportunities to upsell and expand partnerships year-over-year to drive sales growth and provide continued value to investing partners.
Track and report on sponsorship performance, delivering insights and recommendations for continuous improvement.
Use data, analytics, and financial insights via Snowflake AI tools to evaluate opportunities and maximize ROI.
Monitor industry trends and competitor activity to identify new sponsorship opportunities.
Proactively identify, resolve, and foster alignment with internal stakeholders across Marketing, Alliance, Partner, Sales, and Event Production teams to ensure all sponsor commitments and event activations are executed flawlessly.
Establish overarching objectives for the sponsorship program that extend beyond your immediate function, ensuring the program accelerates partner growth and contribution to the overall Snowflake ecosystem.
Manage and grow a small internal team who support the event sponsorship packages at Snowflake.
Manage the vendor(s) who also support this function across various events in the portfolio.