Senior Manager, Enterprise Content & Social

Bausch + Lomb•US-NJ-Bridgewater, NJ

5d•Onsite

About The Position

Bausch + Lomb is seeking a world-class storyteller to lead their enterprise social media presence and serve as the primary content creator for the Communications team. This role involves producing a variety of content, including executive videos, colleague stories, product launches, thought leadership, and company announcements. The ideal candidate will be a blend of journalist, producer, videographer, editor, social strategist, and creative director, bringing fresh ideas, testing new formats, and pushing creative boundaries. This position will collaborate with marketing and communications leaders to ensure a consistent enterprise voice while supporting product brands and regional teams globally.

Requirements

Bachelor's degree in Communications, Journalism, Public Relations, Marketing, Digital Media, English, or related field required.
7+ years creating digital-first content for companies, media, agencies, or news organizations.
Exceptional writing, storytelling, and editorial judgment.
Professional experience shooting and editing video.
Strong photography and visual storytelling skills.
Deep understanding of social media platforms and audience behavior.
Experience managing executive communications and thought leadership.
Experience with AI-powered creative and editing tools.
Ability to move seamlessly from strategy discussions to capturing content in the field.
Strong project management skills with the ability to manage multiple priorities simultaneously.
Applicants must be authorized to work for ANY employer in the U.S.
Unable to sponsor or take over sponsorship of an employment Visa at this time.

Nice To Haves

Master's degree preferred.

Responsibilities

Own the company's global enterprise social media strategy and editorial calendar.
Create and publish engaging content across Facebook, Instagram, LinkedIn, X, and emerging platforms.
Monitor performance, identify trends, and optimize content based on analytics.
Develop campaigns to enhance reputation, attract talent, and showcase innovation.
Stay ahead of platform trends, AI tools, and evolving best practices.
Leverage visual storytelling to communicate the company's mission, products, science, people, and purpose.
Conceptualize, shoot, and edit high-quality video for internal and external audiences.
Produce executive videos, event recaps, product launch content, employee features, and behind-the-scenes storytelling.
Create graphics, short-form video, photography, and multimedia content optimized for each platform.
Develop creative concepts to bring complex scientific and business topics to life.
Capture content at company events, manufacturing sites, customer meetings, and conferences globally.
Identify compelling stories across the business.
Translate technical, scientific, and financial information into engaging content.
Develop content for Bausch.com and other owned channels to reinforce reputation.
Partner with executives to build authentic thought leadership.
Maintain a steady cadence of content reflecting company strategy and culture.
Serve as the hub for enterprise social media, partnering with product brands, regions, and country teams.
Establish best practices, governance, and content-sharing processes.
Help local teams amplify enterprise campaigns while preserving their own voice.
Identify opportunities to repurpose content across multiple audiences and channels.
Leverage AI tools to accelerate content creation and improve creative quality.
Experiment with new formats, technologies, and storytelling techniques.
Challenge conventions of corporate communications with new storytelling approaches.