Senior Manager, edX Lifecycle Marketing

2U • Crystal City, TX

10h • Hybrid

About The Position

The Sr. Manager, edX Lifecycle Marketing is a strategic, hands-on "player-coach" responsible for owning and executing the full learner lifecycle program for edX.org, from sign-up through retention and subscription conversion. You will be the architect of engagement and retention across all product tiers (free, verified, subscription), building a behavioral lifecycle engine using Segment CDP and Salesforce Marketing Cloud (SFMC). This role requires a blend of strategic vision and technical depth to design and build industry-leading lifecycle programs, maximizing learner lifetime value. You will be at the intersection of Marketing, Product, Engineering, and Analytics.

Requirements

• 7-10 years of experience in Lifecycle Marketing/CRM, with proven experience building multi-stage automated journeys at scale.
• Direct, hands-on proficiency with Salesforce Marketing Cloud (Journey Builder, data extensions, Automation Studio).
• Demonstrated proficiency with AMPscript and SQL for personalization and segmentation.
• Experience activating Customer Data Platforms (Segment, mParticle, etc.) for marketing personalization.
• 3+ years of people management experience.
• Proven ability to translate marketing strategy into technical requirements for engineering teams.
• Strong analytical skills for interpreting cohort data and deriving strategic insights.
• Experience designing event-driven, behavioral trigger-based programs.
• Structured A/B and multivariate testing experience.
• Exceptional cross-functional communication and ability to thrive in a fast-paced, lean environment.

Nice To Haves

• EdTech, loyalty, subscription, or content platform experience.
• Experience launching lifecycle programs for new products (greenfield builds).
• Familiarity with email deliverability management.
• Experience with engagement scoring or loyalty program design.
• Proficiency with data visualization tools (Tableau, Looker).

Responsibilities

• Strategy & Ownership: Own the end-to-end lifecycle strategy across all edX tiers (welcome, activation, retention, win-back, subscription launch). Define the lifecycle stage framework, segmentation logic, and growth playbooks to convert free users to paying customers. Serve as project owner for SFMC/CDP enhancements.
• CDP Activation: Partner with Engineering to activate Segment CDP, defining traits and audience syncs to SFMC to power personalization and advanced behavioral segmentation. Implement dynamic content and progressive profiling to increase Learner Lifetime Value.
• Email Leadership & Execution: Lead end-to-end email strategy, designing, building, and deploying sophisticated, automated journeys in SFMC (Journey Builder, AMPscript, data extensions). Own deliverability, A/B testing, and proactive re-engagement strategies to reduce churn.
• Operational Excellence: Implement robust QA, controls, and risk mitigation for the lifecycle function. Proactively optimize processes and provide transparent incident reporting.
• Cross-Functional Partnership: Partner with Engineering on data architecture (CDP event instrumentation, SFMC integration), Product on the logged-in learner experience, and Analytics on measurement frameworks and attribution.
• Team Leadership: Lead and develop a small, high-performing team, serving as a practitioner-manager who builds journeys and ships work alongside the team.

Benefits

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees