Senior Manager, Ecommerce

Balsam Brands•Redwood City, CA

4h•Hybrid

About The Position

We are seeking a results-oriented and hands-on Senior Manager, Ecommerce to lead the day-to-day operations and shopper journey for our North American and APAC online stores. Based in our Redwood City office, you will be a strategic player-coach, leading all Ecommerce efforts to engage, educate, and drive conversion. This is an ideal role for someone who excels at rolling up their sleeves, executing with excellence, and leading & developing a talented team to reach their full potential. This full-time position reports to the VP of Digital Commerce and is expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in-office.

Requirements

11+ years of experience in Ecommerce with deep expertise in hands-on site content planning execution.
Proven ability to develop and mentor a team, ideally in a global context.
A "roll up your sleeves" attitude with a customer experience mindset and a passion for tactical site optimization and execution.
Strong analytical skills with the ability to turn data into day-to-day actionable insights.
A collaborative and proactive mindset, focused on operational excellence.
Bachelor’s Degree or higher in Merchandising, Economics, General Business Management or equivalent
Demonstrated AI literacy, enabling effective understanding, interaction, and critical evaluation of AI technologies and applications across diverse business functions

Responsibilities

Own the E-commerce Calendar: Lead the planning and execution of the NA & APAC site content calendars, ensuring timely updates for new products, campaigns, and seasonal content across all European markets.
Optimize the Shopper Funnel: Directly manage and optimize shopper journey elements, including category page layouts, landing page strategies, navigation, filtering, and cross-sell strategies to drive conversion and engagement.
Partner on Content & Campaigns: Collaborate with Creative and Marketing teams to ensure content and storytelling align with promotional campaigns, brand tone, and seasonal themes.
Lead Quality Assurance (QA): Lead the end-to-end QA process for all site updates and functionality across devices and regions, ensuring a seamless customer experience.
Mentor and Coach: Manage and mentor a small, talented Ecommerce team based in Manila, actively supporting their growth and providing coaching on core Ecommerce principles.
Develop Processes: Build clear and repeatable processes and documentation to drive efficiency, consistency, and a culture of operational excellence across the team and time zones.
Foster a Culture of Ownership: Empower the team to take ownership of their work, grow their analytical skills, and contribute their best to business-critical projects.
Inform Strategies: Use data to track site KPIs and generate actionable insights to inform optimization decisions and report on performance to stakeholders.
Monitor Site Performance: Own the day-to-day monitoring of NA & APAC site performance and identifying tactical opportunities for improvement.
Act as the primary point person for the seamless execution of our NA & APAC expansion plans, including support for B2B development and future new market expansion.

Benefits

Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
Up to $2,000 annual funding toward HSA accounts
Medical, transit, dependent care FSA
Infertility coverage offered on all medical plans
Generous parental leave program and flexible return options
Company-paid life and AD&D insurance
Company-paid short and long-term disability insurance
401(k) with dollar-for-dollar company match up to $4,000 per calendar year
Employee Assistance Program (EAP) and other mental health and wellness perks
Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
Paid 5-week sabbatical leave after 10 years of employment
Annual continuous learning benefit up to $1,000 per person, per fiscal year
Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
Generous team member merchandise discount
Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance