Senior Manager, eCommerce Sales Growth

Open Text Inc.

5h•$100,000 - $130,000

About The Position

The Senior Manager, eCommerce Sales Growth is responsible for driving the performance, execution, and continuous optimization of the company's digital commerce business across Direct-to-Consumer (DTC), including Webroot and Carbonite Brands. This position combines strategic thinking with hands-on execution, ensuring seamless customer experiences while driving revenue growth and operational efficiency. The ideal candidate is highly analytical, detail-oriented, technologically savvy, and able to translate business objectives into scalable eCommerce processes and measurable results.

Requirements

8+ years of hands-on experience in Consumer eCommerce (DTC) sales user experience and conversion optimization.
Superior analytical skills, with the ability to collaborate effectively with data teams to derive actionable insights.
Expertise in web analytics tools, user behavior analysis, funnel analysis and site performance tracking.
Excellent communication skills with the ability to convey technical and complex information to broader stakeholders and executive leadership; translating data and insights into clear business recommendations and action plans.
Ability to champion a customer-first mindset while balancing revenue growth, operational efficiency, and long-term business objectives.
Dedication to a culture of accountability, collaboration, innovation, and continuous improvement.
Passion for staying nformed on eCommerce, AI, and technology trends
Strong business judgment and ability to identify, prioritize and articulate high impact initiatives.
Experience with SAAS models/subscription products required.

Responsibilities

Directing day-to-day operations across direct-to-consumer (DTC) websites, and shopping cart experiences, ensuring pricing, promotional execution, merchandising consistency, and operational excellence across the Consumer Direct channel.
Monitoring channel health and key performance metrics, proactively identifying and resolving operational or customer experience issues.
Driving digital merchandising strategies that improve conversion rates, average order value, and customer engagement.
Collaborating with Marketing and Creative teams to optimize on-site content, landing pages, and promotional messaging.
Supporting promotional campaigns, new product launches, and seasonal selling events to maximize revenue and business impact.
Analyzing channel, customer, and product-level performance to identify growth opportunities and business risks.
Monitoring competitor activity, emerging trends, and industry developments to help shape business strategy.
Supporting forecasting, performance reporting, and business reviews, with a focus on communicating key sales drivers and pivotal business moments across the Consumer Business Unit (CBU).
Continuously evaluating website performance to identify opportunities for conversion rate optimization (CRO), personalization, customer journey improvements, and revenue growth while partnering with CRO, UX, and Web teams to design, execute, and scale usability testing, user research, and experimentation programs.
Conducting regular user experience and quality assurance reviews to proactively identify and resolve friction points that negatively impact customer satisfaction and conversion.
Leading the setup, execution, and measurement of personalization and optimization initiatives across evergreen and promotional customer journeys.
Leveraging analytics, behavioral insights, and customer feedback to optimize search functionality, site navigation, checkout flows, and overall digital experiences.
Establishing the CBU AI Discovery strategy across search engines, AI assistants, and emerging AI-powered discovery platforms.
Assessing brand visibility, share of voice, and competitive positioning within AI-generated search and recommendation experiences.
Developing strategies to improve digital discoverability through content optimization, structured data, entity development, authority building, and technical website enhancements.
Monitoring industry trends and emerging best practices in Generative Engine Optimization (GEO), AI Search Optimization, and digital discovery.
Defining business requirements for platform enhancements, system integrations, product launches, and process improvement initiatives.
Establishing and maintaining standard operating procedures (SOPs), governance models, and processes that increase scalability, strengthen operational excellence, and enhance overall business performance.
Building strong partnerships across Marketing, Sales, Product, Engineering, Finance, IT, and Customer Support teams to ensure alignment.
Troubleshooting operational and technical issues that impact customer experience, website performance, or revenue generation.
Identifying automation opportunities and leverage AI, analytics, and emerging technologies to improve productivity, reporting, decision-making, and workflow.